Micron Investors Just Got Terrible News From Nvidia

By Danny Vena, CPA – Mar 9, 2026 at 12:51PM ESTKey PointsMicron has been a key beneficiary of the accelerating adoption of AI, as a key supplier to Nvidia.However, reports suggest that Micron's biggest competitors will be the sole suppliers of HBM4 for Nvidia's new flagship Vera Rubin chip.This situation could be temporary, and there will likely still be plenty of other demand for Micron's memory chips. As one of the leaders in the artificial intelligence (AI) revolution, Nvidia (NVDA +1.36%) is closely watched within the tech industry for insight into what's next. The company's graphics processing units (GPUs) are at the heart of AI processing, and being a component supplier can have significant implications for a company's success or failure in AI. Nvidia has been a major contributor to the success of Micron Technology (MU +2.40%). Unprecedented demand for Nvidia's GPUs has fueled equally impressive demand for Micron's high-bandwidth memory (HBM), DRAM, and NAND processors, as the company is a major chip supplier to Nvidia. However, a persistent shortage of these data center memory chips -- which play a crucial role in AI processing -- may be working against Micron. For its flagship Vera Rubin chip, scheduled for release in the second half of 2026, Nvidia is reportedly using memory chips from Micron's biggest competitors. Image source: The Motley Fool. Left out in the cold? Reports out this morning suggest that SK Hynix and Samsung Electronics (SSNLF +55.02%) will be the sole suppliers of sixth-generation HBM4 for the Vera Rubin processor, according to an article that first appeared in The Korea Economic Daily. The publication cited sources that suggest SK Hynix will supply more than half of Nvidia's total HBM supply this year, while Samsung will be the leading supplier of HBM4 chips for the Vera Rubin. SK Hynix and Samsung Electronics are the world's largest suppliers of HBM, with 34% and 33% of the market, respectively, according to Counterpoint Research. Micron controls 26% of the market, coming in third. ExpandNASDAQ: MUMicron TechnologyToday's Change(2.40%) $8.87Current Price$379.17Key Data PointsMarket Cap$417BDay's Range$357.69 - $381.5052wk Range$61.54 - $455.50Volume1MAvg Vol34MGross Margin45.53%Dividend Yield0.12% This could have serious implications for Micron's future. Nvidia is the gold standard and market leader in data center GPUs, with an estimated 92% of the market, according to IoT Analytics. Furthermore, the biggest companies in technology -- namely Alphabet, Microsoft, Amazon, and Meta Platforms -- have announced plans to devote a combined $700 billion for capital expenditures in calendar 2026, with the vast majority of that spending earmarked for AI-centric data centers and servers. However, the news isn't all bad. Citi analyst Atif Malik estimates that the cost of some memory chips will skyrocket 171% this year, fueled by persistent data center demand and the ongoing shortages. As a result, Micron likely won't have difficulty finding a market for its other memory chips, even those that Nvidia doesn't integrate into the Vera Rubin chip. Furthermore, Micron may be tapped later in the production cycle as shipments of Vera Rubin increase, according to Radio Free Mobile independent analyst Richard Windsor. There's a bright side for investors. Like many stocks in the space, uncertainty has driven Micron down 13% from its peak, creating a rare opportunity to get it on sale. While Micron might not seem like a bargain at 36 times earnings, it has a much more reasonable forward multiple of 11. That's not a bad price to pay for a company expected to grow its revenue by 109% this year, according to Wall Street. Read NextMar 9, 2026 •By Adam SpataccoWhy Are Software Stocks Down?Mar 9, 2026 •By Adria CiminoThe Best Stocks to Invest $1,000 in Right NowMar 9, 2026 •By Scott LevineOwn Oracle Stock? 2 Things Investors Need to Know.Mar 9, 2026 •By David Jagielski, CPAWhy Broadcom Isn't Running Out of Growth Opportunities Anytime SoonMar 9, 2026 •By Keithen DruryThis Stock Up Nearly 900% in the Past Decade Is a Rare Bargain OpportunityMar 9, 2026 •By Dave Kovaleski2 Reasons Adobe Stock Could Have a Big MarchAbout the AuthorDanny Vena, CPA, is a contributing Motley Fool technology analyst specializing in artificial intelligence, cloud computing, semiconductors, software, cybersecurity, and consumer electronics. He is a Certified Public Accountant and previously worked as a controller and accountant across small and midsize businesses. Danny also served 13 years in the U.S. Army. He holds a bachelor’s degree in accounting from the University of Phoenix.TMFLifeIsGoodX@dannyvenaStocks MentionedNvidiaNASDAQ: NVDA$180.36(+1.43%)+$2.54Micron TechnologyNASDAQ: MU$378.94(+2.33%)+$8.64Meta PlatformsNASDAQ: META$637.07(-1.21%)-$7.79MicrosoftNASDAQ: MSFT$405.41(-0.87%)-$3.55AlphabetNASDAQ: GOOGL$302.74(+1.49%)+$4.43AmazonNASDAQ: AMZN$209.73(-1.63%)-$3.48AlphabetNASDAQ: GOOG$302.31(+1.42%)+$4.22Samsung ElectronicsOTC: SSNLF$64.82(+55.02%)+$23.00*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.