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Trouble for Cognac Makers as Sales Go Down the Drain

Bloomberg Markets
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Global cognac sales have plummeted in early 2026 due to tariff disputes and shifting consumer habits, ending years of growth for the luxury spirits sector. Hennessy, the world’s largest cognac brand owned by LVMH, faces significant financial strain as demand weakens, particularly in key markets like China and the U.S. The "sober-curious" movement—consumers reducing alcohol intake—has accelerated the decline, hitting premium brands hardest despite their historical resilience. Trade tensions, including lingering tariffs from U.S.-EU disputes, have disrupted supply chains and raised costs, further dampening sales in critical export regions. Analysts warn LVMH’s broader luxury portfolio may suffer if cognac’s slump persists, pressuring profits amid broader economic uncertainty in high-end goods.
Trouble for Cognac Makers as Sales Go Down the Drain

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Live on Bloomberg TVTrouble for Cognac Makers as Sales Go Down the DrainJanuary 27th, 2026, 5:00 AM GMT+0000Cognac makers are nursing a hangover. After years of strong demand, tariff tensions and the sober-curious movement have taken a toll on the industry. Angelina Rascouet explains how that could affect the world's largest cognac brand, Hennessy and its parent company LVMH. (Source: Bloomberg)Bloomberg TechnologyThe only daily news program focused exclusively on technology, innovation and the future of business from San Francisco. Hosted by Emily Chang.More episodes and clips44:08Nvidia Puts Another $2B Into CoreWeave, Offers New Chips | Bloomberg Tech 1/26/202607:52AI Startup Baseten Doubles Valuation to $5B in Six Months07:20Quantum Firm IonQ to Buy Chipmaker SkyWater for $1.8 Billion44:09Intel Falls as Manufacturing Snags Bedevil Comeback | Bloomberg Tech 1/23/2026The David Rubenstein Show"The David Rubenstein Show: Peer-to-Peer Conversations" explores successful leadership through the personal and professional choices of the most influential people in business.More episodes and clips24:05David Rubenstein Show: Jamie Dimon24:05The David Rubenstein Show: Bill Browder24:05David Rubenstein Show: Ray Dalio24:06The David Rubenstein Show: Ynon KreizSee all shows

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Source: Bloomberg Markets