Systane Steps Up to the Plate as the Official Eye Drop of the Toronto Blue Jays, Raising Awareness of Dry Eye in Canada

Author of the article:You can save this article by registering for free here. Or sign-in if you have an account.Subscribe now to read the latest news in your city and across Canada.Subscribe now to read the latest news in your city and across Canada.Create an account or sign in to continue with your reading experience.Create an account or sign in to continue with your reading experience.TORONTO — This season, Alcon, the global leader in eye care dedicated to helping people see brilliantly, announced that Systane® has partnered with the Toronto Blue Jays as the official eye drop of the team. The partnership aims to help Canadians recognize the signs of dry eye and stay comfortable throughout the game.For the estimated 8.5 million Canadians living with dry eye, symptoms such as stinging, burning, tired, irritated and watery eyes can appear during everyday activities – including watching live sports.1,4 Yet many people don’t immediately recognize these symptoms as dry eye5 or realize that simple management can help them stay comfortable for the season’s most memorable moments.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.As the Toronto Blue Jays celebrate their historic 50th season, fans across Canada are gearing up for everything that makes baseball iconic – sunny afternoons at the ballpark, nail-biting innings, and the big plays fans talk about long after the game ends.From first pitch to final out, baseball keeps fans engaged for hours at a time. Long games, bright stadium lights and extended screen viewing can quietly put extra strain on the eyes,2,3 and when dry eye sets in, it can make it harder for fans to see the action.“A season like this is about soaking in every moment, especially as the Blue Jays mark 50 seasons of baseball,” said Vanessa Johari Hansen, Vision Care Franchise Head. Alcon Canada. “Dry eye is common and often overlooked, and it can disrupt an experience more than many people realize. Through this partnership, we’re helping Canadians recognize the signs of dry eye early so they can stay comfortable for the moments that make the season unforgettable.”“Our fans bring intense passion to every game,” said Mark Ditmars, VP of Corporate Partnerships, Toronto Blue Jays. “As we celebrate this milestone season, we’re excited to welcome Systane as an official partner of the Toronto Blue Jays. Together, we will raise awareness of dry eye to help ensure fans can watch our games comfortably whether they’re cheering from the ballpark or from home.”Through stadium activations, digital experiences and national awareness initiatives, the partnership will help bring the conversation around dry eye to millions of Canadian fans throughout the season – whether they’re watching from the ballpark or at home.Effective dry eye management plays an important role in supporting visual comfort during everyday activities, including watching live sports. As the #1 doctor and pharmacist-recommended brand in the dry eye category in Canada,6 Systane is a trusted dry eye drop designed with a unique combination of ingredients to provide effective dry eye symptom relief.7-10 As the Toronto Blue Jays celebrate five decades of unforgettable baseball moments, Systane is proud to support fans throughout the season – helping them stay comfortable so they don’t miss a moment that matters.Systane lubricant eye drops have been clinically proven to reduce the symptoms of dry eye, providing fast, long-lasting relief and comfort. Systane is the #1 global consumer brand of artificial tears.11 Systane COMPLETE provides multi symptom relief for all types of dry eyes.9,12,13 Systane HYDRATION gives long-lasting relief of dry eye symptoms for moderate, chronic sufferers*14,17,20 or patients recovering from cataract surgery and seeking dry eye relief.15,16 Systane® ULTRA provides fast-acting relief17,18 and is designed for dry eye with aqueous-deficient patients.18,19 Learn more at https://systane.myalcon.com/en-ca/.Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.ca.*In vitro data https://www.businesswire.com/news/home/20260407095429/en/ContactsAlcon United StatesLuiza BarrosPostmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.