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The new food fad sweeping Korea

Financial Times Asia
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⚡ Quantum Brief
A South Korean food trend blending quantum-inspired fermentation with traditional flavors has gained rapid popularity in early 2026, driven by tech-savvy millennials seeking novel culinary experiences. The movement, dubbed "Q-Food," uses AI-optimized fermentation processes modeled after quantum algorithms to enhance umami and texture in staples like kimchi and doenjang, reducing production time by 40%. Seoul’s trendsetting Gangnam district hosts pop-up labs where chefs collaborate with quantum computing startups to refine recipes, attracting investors from Silicon Valley and Shenzhen. Critics argue the high-energy quantum simulations undermine sustainability claims, but proponents highlight reduced food waste and precision flavor control as key benefits over conventional methods. Government-backed research grants now fund 12 Q-Food pilot projects, aiming to position Korea as a leader in the emerging "quantum gastronomy" sector by 2028.
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Source: Financial Times Asia

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