Down 53% From Its Peak, Is It Finally Time to Buy Joby Aviation?

By Courtney Carlsen – Mar 9, 2026 at 6:05PM ESTKey PointsJoby plans to launch its initial commercial passenger operations in Dubai this year.It also hopes to launch flights in the U.S. this year under the government's eVTOL Integration Pilots Program.The company has partnered with Uber to integrate its air taxi services into the Uber app, allowing customers to easily book flights. Joby Aviation (JOBY +5.13%) is one of the companies leading the charge in electric vertical takeoff and landing aircraft (eVTOL). These vehicles have the potential to revolutionize urban transportation as we know it, allowing passengers to hail an air taxi and fly above the city, bypassing gridlock below. The company made some big news recently due to its partnership with Uber and is getting closer to launching passenger flights later this year. With the stock down 53% from its all-time high, is now the time for investors to jump into Joby Aviation? Image source: Joby Aviation. ExpandNYSE: JOBYJoby AviationToday's Change(5.13%) $0.49Current Price$10.04Key Data PointsMarket Cap$9.4BDay's Range$9.14 - $10.0652wk Range$4.96 - $20.95Volume28MAvg Vol25MGross Margin-3006.27% Joby has partnered with Uber for its air taxi services Uber recently introduced "Uber Air powered by Joby," an early look at how customers will be able to book a Joby air taxi directly within the Uber app. The move helps Joby build on its position in the industry following its acquisition of Blade Air Mobility, an urban air mobility platform that offers helicopter, seaplane, and jet flights, and will eventually include eVTOL aircraft. By partnering with Uber, Joby can drastically lower customer acquisition costs, as customers can easily book rides through the Uber app. This will be crucial as the company begins its commercial operations later this year. Uber customers can book their flights in the Uber app and have a ground vehicle pick them up and take them to a Blade departure lounge, where they can take a short five- or 10-minute flight to their destination. The eVTOL company is getting closer to commercial operations Joby is targeting this year for its initial commercial passenger operations in Dubai, United Arab Emirates. The company expects construction of its first vertiport at Dubai International Airport to be completed by the end of the first quarter. In addition, it has agreements with Red Sea Global and The Helicopter Company for pre-commercial evaluation flights in Saudi Arabia in the first half of this year. However, the commercial launch is now dependent on a de-escalation of the current military situation in the Middle East. If the conflict persists, it could delay Joby's 2026 launch timeline in the region. The company is also hoping to launch in the United States as soon as this year. It expects to launch these operations, which include commercial cargo and medical transport services, under the U.S. government's eVTOL Integration Pilots Program (eIPP). This program is part of the government's strategy to accelerate the commercial use of electric air taxis, bypassing traditional bottlenecks and allowing mature aircraft to fly in real-world environments while final certifications are processed. A bet on the future of transportation To scale up commercially, Joby Aviation needs to increase its production capacity. It currently operates a facility in Marina, California, dedicated to manufacturing, machining, and aircraft assembly. It also entered an agreement to acquire a manufacturing facility in Dayton, Ohio, with the goal of doubling its U.S. production capacity to four aircraft per month by 2027. In the long term, it expects the Dayton facility to be capable of delivering up to 500 aircraft per year. Joby Aviation is moving forward with exciting transportation technology that could revolutionize travel as we know it. The company still has a lot of work ahead, including launching commercially, which may be impacted by regional instability in the Middle East, obtaining the necessary FAA certifications, and scaling up manufacturing. That said, if you're optimistic about the future of air taxis and have a high tolerance for risk, the lower price point today makes Joby stock an appealing buy.Read NextMar 9, 2026 •By Steven PorrelloThis $10 Stock Could Be Your Ticket to Millionaire StatusMar 7, 2026 •By John BromelsIs Joby Aviation Stock a Buy Right Now?Mar 6, 2026 •By Reuben Gregg BrewerIs Uber and Joby Aviation's Collaboration Truly the Future of Flight?Mar 5, 2026 •By Lee SamahaUber and Joby Aviation Just Announced an All-Electric Air Taxi Venture. 5 Things Investors Need to Know.Mar 4, 2026 •By Travis HoiumBehind Joby's Massive 2026 PlansMar 4, 2026 •By Will HealyAre Uber and Joby Aviation Stocks About to Take Off Based on Their Recent Announcement?About the AuthorCourtney Carlsen is a contributing Motley Fool stock market analyst covering financial, real estate, industrial, and energy stocks.

Before The Motley Fool, Courtney was a lead senior auditor for the State of Florida. He holds a master’s degree in accounting from the University of Florida.TMFCourtCarlsenStocks MentionedJoby AviationNYSE: JOBY$10.04(+5.13%)+$0.49Uber TechnologiesNYSE: UBER$73.89(-1.65%)-$1.24*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.