Digital Laura Martin

Netflix’s stock price is staging a dramatic reversal triggered by management’s decision to walk away from its proposed acquisition of Warner Bros. Discovery late last month. The streaming giant emerged as the favorite to buy Warner in early December and agreed to a $72 billion acquisition on Dec. 5 that eventually increased to $83 billion. Netflix shares immediately fell, as investors worried that the deal would distract the company from its core business and Netflix didn’t need the deal for growth. Along the way, Paramount Skydance surfaced as another suitor for Warner and refused to drop its bid even after Warner said it preferred Netflix. A bidding war ensued, and Paramount won on Feb. 27, when Netflix stepped aside. Laura Martin, Needham Senior Analyst, joins Bloomberg Businessweek Daily to discuss. She speaks with Carol Massar and Norah Mulinda. (Source: Bloomberg)