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In a vote of confidence for Meta’s Threads, Kalshi adds sharing feature

Julie Bort
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⚡ Quantum Brief
Prediction market Kalshi integrated a Threads sharing feature in March 2026, allowing users to embed market charts directly into posts. The move aims to facilitate discussions around events like awards shows or reality TV outcomes. The integration mirrors Kalshi’s and rival Polymarket’s earlier success on X, where prediction markets thrived via social engagement. Threads’ growing user base makes it an attractive alternative amid X’s policy restrictions. Kalshi recently removed affiliate badges from X after the platform banned sports betting promotions. The crackdown followed reports of fake insiders spreading misinformation through prediction market partnerships. X named Polymarket its “official” prediction market partner in June 2025, sidelining Kalshi. The Threads integration signals Kalshi’s pivot to Meta’s platform amid tensions with X’s evolving content policies. The feature arrives as Threads’ growth reportedly outpaces X, offering Kalshi a strategic opportunity to expand its audience beyond X’s increasingly restrictive environment.
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In Brief Posted: 4:01 PM PDT · March 10, 2026 Image Credits:NurPhoto / Contributor (opens in a new window) / Getty Images Julie Bort In a vote of confidence for Meta’s Threads, Kalshi adds sharing feature Prediction market Kalshi is making it easier for its users to have conversations on Meta’s social network Threads. Kalshi now offers a share option that will automatically embed the relevant prediction market chart into a Threads post. Whether people want to discuss who’s going to win Best Picture or which reality TV contestant is going to go home (and possibly bet on the outcome on Kalshi), “with this integration, people can share their opinions alongside the forecasts they’re seeing on Kalshi,” the company said in a blog post. It’s a move that echoes a successful social media strategy for both Kalshi and its biggest rival, Polymarket, on X. However, things have gotten complicated for Kalshi on X recently. In June, X named Polymarket as its “official” prediction market partner. Last month, Kalshi removed its affiliate badges from X accounts run by its sponsored traders. This came after X enacted a policy that prohibits sponsored accounts from posting about sports betting. That policy was adopted after the prediction markets were reportedly busted for partnering with fake sports insiders who spread misinformation. While the share button is not as significant as what the prediction markets have with X, it is a vote of confidence in the X rival just a couple of months after user data appeared to show Threads growing faster than X. Topics Apps, Fintech, In Brief, Kalshi, Startups, TC, Threads June 9 Boston, MA Actively scaling? Fundraising? Planning your next launch?TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing.Register by March 13 to save up to $300. REGISTER NOW Newsletters See More Subscribe for the industry’s biggest tech news TechCrunch Daily News Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility TechCrunch Mobility is your destination for transportation news and insight.

Startups Weekly Startups are the core of TechCrunch, so get our best coverage delivered weekly. StrictlyVC Provides movers and shakers with the info they need to start their day. No newsletters selected. Subscribe By submitting your email, you agree to our Terms and Privacy Notice. Related Biotech & Health Whoop launches a new blood test focused on women’s health Ivan Mehta 15 hours ago AI Yann LeCun’s AMI Labs raises $1.03B to build world models Anna Heim 20 hours ago Apps Threads is testing a shortcut to quickly start DM conversations Aisha Malik Feb 26, 2026 Latest in Apps In Brief In a vote of confidence for Meta’s Threads, Kalshi adds sharing feature Julie Bort 2 hours ago Media & Entertainment YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue Lauren Forristal 6 hours ago Apps AI-powered apps struggle with long-term retention, new report shows Sarah Perez 6 hours ago

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