X tries wooing advertisers by letting them reuse creatives made for other platforms

In Brief Posted: 7:41 AM PST · February 26, 2026 Image Credits:TechCrunch Sarah Perez X tries wooing advertisers by letting them reuse creatives made for other platforms Elon Musk’s X is making it easier for advertisers to bring their creative campaigns from other social sites to its platform. On Thursday, the company launched an expanded set of aspect ratio support for both image and video ads, which means advertisers can now reuse the material they’ve created for other platforms without having to reformat, crop, or rebuild their assets. While AI has been helping advertisers automate the process of resizing creative assets for different platforms, it’s easier if advertisers don’t have to take that extra step at all. So X is now allowing advertisers to upload the same assets they’re using elsewhere on social media to its own X Ads Manager via Media Studio or its Campaign Form. Seamlessly reuse existing social media creatives directly on X with new expanded ratios – no reformatting required. pic.twitter.com/qevOyL8jPd— Business (@XBusiness) February 26, 2026 The change signals the continued importance of X’s ad business, which suffered declines after the company, then known as Twitter, was acquired by Musk. While ad sales improved under former CEO Linda Yaccarino, its 2025 revenues were still lower than they were prior to Musk’s acquisition. According to eMarketer’s forecast last May, X’s ad business was expected to start revitalizing sometime last year, which Bloomberg confirmed, but would remain half the size it was before the sale. X says the new aspect ratios now being supported include 4:5 (1440 x 1800 pixels) and 2:3 (1080 × 1620 pixels). The company already supports other formats, including 1:1 (1080 × 1080 pixels), 16:9 (1920 × 1080 pixels), 9:16 (1080 × 1920 pixels), and 1.91:1 (2064 × 1080 pixels). Techcrunch event Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately.Offer ends March 13. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediatelyOffer ends March 13. Boston, MA | June 9, 2026 REGISTER NOW “We’re committed to empowering advertisers to hit their performance goals with greater ease and impact,” said Monique Pintarelli, head of global advertising at xAI, in a statement. (xAI acquired X last year.) “With full aspect ratio support, brands can now repurpose creatives directly on X—eliminating reformatting, duplication, or compromise—while unlocking faster testing, brand consistency, and incremental reach among our highly engaged, real-time audience for superior results,” she added. Topics Adtech, Apps, Social, social media, X, xAI October 13-15 San Francisco, CA Save up to $680 on your pass before February 27.Meet investors. Discover your next portfolio company. Hear from 250+ tech leaders, dive into 200+ sessions, and explore 300+ startups building what’s next. Don’t miss these one-time savings. REGISTER NOW Newsletters See More Subscribe for the industry’s biggest tech news TechCrunch Daily News Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility TechCrunch Mobility is your destination for transportation news and insight.

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