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Threads is testing a shortcut to quickly start DM conversations

Aisha Malik
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⚡ Quantum Brief
Meta’s Threads is testing a “DM me” shortcut that auto-generates a direct message link when users type the phrase in posts or replies, streamlining private conversations. The feature, now in limited testing in the U.S. and Canada, bypasses profile navigation by opening a direct chat—messages go to the primary inbox if users follow each other or to “Message Requests” otherwise. This move signals Threads’ push to prioritize messaging, reducing friction in conversations as it competes with rivals like X, which it now surpasses in daily mobile usage (141.5M vs. 125M). Recent updates include AI feed personalization, Instagram Story sharing, and in-message games, reflecting Threads’ rapid feature expansion to boost engagement. The test’s broader rollout remains uncertain, but it aligns with Threads’ growth strategy as its mobile user base continues climbing.
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Threads is testing a shortcut to make it easier to DM someone, the Meta-owned company announced on Thursday. Users who are part of the test can type “DM me” or “Message me” in a post or reply to automatically generate a hyperlink that invites others to start a private conversation with them. Tapping on the shortcut will take you to a one-on-one direct messaging chat with the person. If you both follow each other, the message will go directly to their primary inbox. If you don’t follow each other, the message is filtered through the “Message Requests” folder to prevent spam. The company says the new shortcut removes the need to navigate to a person’s profile to start a DM conversation with them. While Threads was late to introduce a native DM feature, this latest move indicates that the social network is looking to make messaging a more central part of its platform, as it’s working to reduce the number of steps it takes to start a conversation. Image Credits:Threads The new feature is rolling out to select users in the U.S. and Canada. As with any other test feature, it’s unknown when or if Threads plans to roll out the feature more widely. The DM shortcut is just one of several new features that have rolled out on Threads in recent months. The social network recently introduced an AI-powered feature that lets users personalize their feed, and the ability to share posts directly to an Instagram Story without leaving the app. Plus, Threads was spotted exploring in-message games last month. The additions come as a recent report from market intelligence firm Similarweb suggested that Threads now surpasses X in daily mobile usage. Although X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past several months. Techcrunch event Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately.Offer ends March 13. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediatelyOffer ends March 13. Boston, MA | June 9, 2026 REGISTER NOW The report revealed that Threads had 141.5 million daily active users on mobile as of January 7, 2026, while X had 125 million daily active users. Topics Apps, Meta, Social, Threads Aisha Malik Consumer News Reporter Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal.

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