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X taps William Shatner to give out invites to its payments service, X Money

Sarah Perez
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⚡ Quantum Brief
Elon Musk’s X launched its X Money payments service beta, distributing 42 invites via an auction hosted by William Shatner, requiring $1,000 charity donations per invite. The service integrates with Visa for P2P payments, offers a metal debit card with cashback, and includes features like direct deposit (up to 6% APY) through FDIC-insured partner Cross River Bank. X Money expands Musk’s vision of an “everything app,” combining messaging, payments, and subscriptions, with plans for a standalone app to compete with Venmo and PayPal. The beta follows internal testing and regulatory progress, with X securing money transmitter licenses in over 40 U.S. states ahead of a global rollout. Musk’s $42 payment to Shatner—a sci-fi nod—highlighted the service’s functionality, signaling broader fintech ambitions tied to his original X.com roots.
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X Chat’s standalone app isn’t the only new service X is testing this week. The company has also begun offering select users invites to its X Money payments service, which was previously being tested internally among X employees. These invites, however, were not doled out in the typical way. Instead, X owner Elon Musk worked with William Shatner (yes, the actor) to invite people into the beta in exchange for a $1,000 donation to Shatner’s charity that supports children’s and veterans’ organizations. On X, the “Star Trek” actor has been sharing information about the X Money service and its beta invites, which were made available via an online auction on Monday. Musk reshared one of Shatner’s posts to his own feed, saying simply “X Money.” Musk also reposted another user’s post about X Money, adding, “This will be big.” Here’s a few more screenshots. There’s a debit card with cash back too! 😳😱 pic.twitter.com/yeKE1gXAjQ— William Shatner (@WilliamShatner) March 3, 2026 The auction, Shatner noted, was conducted with Musk’s blessing after Shatner received payment from Musk via the X Money app. (A screenshot showed that Musk sent him $42, a playful sci-fi reference: The number is, in “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams, the computed answer to the meaning of life.) X also offered 42 invites to the X Money beta to those who donated in the auction. After receiving a notification, the auction winners will be able to see a link to the X Money service appear in the app, just below the link to Premium. They will also be among the first to receive the metal X Money debit card with their username from X’s partner, Visa, which is helping power the person-to-person payments aspect of the service. The addition of X Money to X is part of Musk’s plan to make the social network more of an “everything app,” offering a variety of features, including private messaging, payments, creator content, subscriptions, video, and more. All 42 usernames have now been given to X for entry into the Beta. The easiest way to tell if you are active is to look at your profile for the Money Link. pic.twitter.com/Dl39F8aefB— William Shatner (@WilliamShatner) March 4, 2026 Screenshots posted by Shatner on X showed the X Money interface with three tabs: Account, Rewards, and Activity, along with buttons for making deposits, sending money, and making requests. Users also have the option of setting up direct deposit to earn APY, the screenshots showed. (One screen showed the option of earning up to 6.00% APY.) Users’ deposits are held by Cross River Bank, Member FDIC, and are insured up to $250,000 per individual, per a screenshot Shatner posted. X Money itself is not an FDIC-insured bank, but it has been racking up money transmitter licenses across the U.S. X now has licenses in over 40 U.S. states, and, in X’s public all-hands meeting in February, Musk told staff that the service would enter a limited external beta in a month or two, before going worldwide to all users. With X Chat, the company hasn’t just launched a new link inside X but is testing giving the messaging service its own standalone app. Potentially, X Money could have its own app as well to better compete with others in the space, like Venmo, PayPal, and Cash App. Musk’s interest in payments has spanned decades, as he founded an online financial services startup called X.com in 1999, which was later merged into the company that became PayPal. After acquiring Twitter in October 2022, Musk renamed the company X less than a year later, in tribute to his early beginnings. Topics Apps, Elon Musk, Fintech, Fintech, payments, Social, X, x money Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal.

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