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Retailers Push UK to Join US and EU Ending Shein Parcel Loophole

Katie Linsell, Maddie Parker
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UK retailers, including Currys Plc and Primark’s parent company, are urging the government to eliminate a £135 import tax exemption that benefits Shein and Temu, arguing it distorts competition. The "de minimis" loophole allows duty-free imports for goods valued under £135, giving foreign e-commerce giants a cost advantage over domestic retailers until its planned 2029 phase-out. Prime Minister Keir Starmer’s administration faces pressure to accelerate the deadline, aligning with the US and EU, which have already tightened similar exemptions to protect local markets. The British Retail Consortium joins calls for swifter action, warning the loophole undermines UK businesses by enabling cheaper imports from overseas fast-fashion and electronics sellers. Without intervention, retailers warn the delay risks further market share losses to foreign competitors exploiting the tax gap.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000British retailers are pushing the UK government to act faster and end a tax loophole that has helped online giants Shein and Temu make significant inroads and gain market share.Companies including electronics chain Currys Plc and Primark owner Associated British Foods Plc, as well as the British Retail Consortium, want Prime Minister Keir Starmer’s administration to remove the so-called de minimis exemption — which allows goods valued at £135 ($180) or less to be imported into the UK without customs duty — sooner than its March 2029 deadline.

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Source: Bloomberg Technology

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