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Musk’s X Probed by Irish Data Watchdog Over Grok Sexual Images

Olivia Fletcher
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Ireland’s Data Protection Commission has opened a formal investigation into X over its Grok AI chatbot generating and distributing sexualized images, raising concerns about compliance with EU data protection laws. The probe targets whether X, owned by Elon Musk, violated EU regulations on processing personal data when Grok produced explicit content involving users, per the watchdog’s February 2026 announcement. Under Ireland’s Data Protection Act, the investigation will assess X’s adherence to GDPR obligations, including user consent, data minimization, and safeguards against misuse of AI-generated content. This marks the latest regulatory scrutiny of Musk’s platform, following prior EU inquiries into misinformation and content moderation, signaling growing tension between tech firms and European privacy enforcers. The outcome could set a precedent for AI governance, particularly in how generative models handle sensitive user data under strict EU privacy frameworks.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Ireland’s data protection watchdog has launched an investigation into X over concerns about sexualized images created and published using the Grok AI chatbot.The probe will determine whether billionaire Elon Musk’s social media platform has complied with its obligations regarding the processing of European Union users’ personal data, according to a statement by the Dublin-based Data Protection Commission on Tuesday. The investigation has been initiated under the Data Protection Act.

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Source: Bloomberg Technology

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