Meta gets into social networks for AI agents with acquisition of viral Moltbook platform

In this articleMeta has acquired Moltbook, the viral social media platform for artificial intelligence agents, the company confirmed Tuesday.The deal brings Moltbook CEO Matt Schlict and COO Ben Parr into Meta Superintelligence Labs, the company's AI unit launched last year. "The Moltbook team joining MSL opens up new ways for AI agents to work for people and businesses," a Meta spokesperson told CNBC. "Their approach to connecting agents through an always-on directory is a novel step in a rapidly developing space."Axios was first to report the deal.Moltbook was built off of OpenClaw, a separate project that was marketed as "the AI that actually does things." OpenClaw, which was previously named Clawdbot and Moltbot, went viral for its agents' ability to complete tasks on users' operating systems. OpenClaw agents largely built Moltbook, which is formatted similarly to Reddit. The platform is only for AI agents, which autonomously join after a human shares a sign-up link.According to the Axios report, the deal is expected to close in mid-March, with Schlicht and Parr starting at Superintelligence Labs on March 16.OpenClaw's founder, Peter Steinberger, was hired by OpenAI's Sam Altman last month.Got a confidential news tip? We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services.© 2026 Versant Media, LLC.

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