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Bitcoin ETF Our "Best-Ever" Launch: Morgan Stanley's Oldenburg

Bloomberg Technology
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⚡ Quantum Brief
Morgan Stanley will launch the first Wall Street bank-backed Bitcoin ETF, marking a historic shift as traditional finance embraces crypto despite recent market cooldowns. The ETF, led by digital-asset strategy head Amy Oldenburg, signals Bitcoin’s deepening integration into mainstream financial products, validating its long-term institutional appeal. Oldenburg called it the "best-ever" launch in a Bloomberg interview, highlighting unprecedented demand from institutional investors seeking regulated crypto exposure. The move follows years of skepticism from major banks, now reversing course as regulatory clarity and client demand drive adoption of digital-asset vehicles. This milestone could accelerate broader Wall Street participation in crypto, reshaping how legacy institutions engage with blockchain-based assets.
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Amy Oldenburg, head of digital-asset strategy at Morgan Stanley, joins Caroline Hyde on "Bloomberg Markets." Morgan Stanley is set to become the first Wall Street bank to launch its own Bitcoin-tracking ETF, a milestone for the digital-asset ecosystem that underscores how deeply the original cryptocurrency has embedded itself in the financial mainstream — even as the market around it has cooled. (Source: Bloomberg)

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Source: Bloomberg Technology

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