Bayer Crop Science Canada Redefines Canola Innovation With New ‘Advancing Better Canola’ Initiative

This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentBayer challenges industry to redefine canola innovation and reframe canola’s future around real, lasting systems.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentCALGARY, Alberta — Bayer Crop Science Canada launches Advancing Better Canola (ABCs), an industry-wide initiative to challenge and redefine how it thinks about canola innovation in support of Canadian farmers. Throughout 2026, the Bayer ABCs will drive dialogue, collaboration, and advocacy, while integrating genetics, agronomy, crop protection, and digital tools to better understand how to enhance its role in canola.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle contentWhy the ABCs? Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentCanola innovation requires more than incremental improvements. The Bayer ABCs focus on genuine partnerships, a connected system, and how to address complex, on-farm challenges for Canadian farmers.Article content“With decades of experience behind us, we’re ready to embrace a future where canola’s potential expands in ways we’re only beginning to imagine,” says Antoine Bernet, Country Division Head, Crop Science Canada. “Advancing Better Canola is our commitment to building real, connected systems that will make canola resilient, profitable, and sustainable for the next generation of farmers.”Article contentKey points Article contentThe Bayer ABCs will change how Bayer shows up in the canola industry. The initiative is built on three strategic commitments:Article contentLeadership: Taking action by better understanding grower needs, collaborating with industry stakeholders, and advocating for emerging issues.Transparency: Sharing progress, challenges, and insights openly to rebuild trust in innovation.Ecosystem empowerment: Creating integrated systems where genetics, agronomy, crop protection, and digital tools work seamlessly together.Article contentExamples of Bayer ABCsArticle content$45 million Canola Innovation Centre: In early 2026, Bayer Crop Science Canada announced a major investment into cutting-edge infrastructure in Winnipeg, MB dedicated to the fundamental research and breakthroughs that will drive change in areas like root biology, climate resilience, and crop efficiency.Integrated investments: Bayer Crop Science Canada has made several investments to establish an integrated, end-to-end canola seed production network in Cranbrook, BC, Lethbridge, AB, and Coaldale, AB. These are designed to enhance control over the entire seed process, from breeding to packaging.Putting customers first: In 2024, Bayer announced its new operating model, Dynamic Shared Ownership (DSO), to deliver faster innovation, and focus on what customers – including farmers – need today and tomorrow.Article content“Advancing Better Canola is designed to bring farmers and industry partners together to listen, convene and understand integrated approaches in the field,” said Shaun Corneillie, North American Canola, Cereals & Biofuels Lead, Bayer Crop Science. “As growers navigate weather variability, cost pressure, and market uncertainty, they need practical ideas that work in day-to-day farming and an ecosystem of partners they can trust.”Article contentArticle contentAdvancing Better Canola FAQsArticle contentTiming: The ABCs initiative launches in 2026 and will roll out throughout the year and beyond.What the ABCs include: The Advancing Better Canola initiative includes partnerships, thought leadership on the future of canola, transparent dialogue on innovation challenges, and field-based demonstrations of integrated systems in action.Bayer’s role: Through the three (3) ABC strategic commitments, Bayer seeks to strengthen the future of the entire canola ecosystem.Article content“Innovation should add clarity, not complication,” adds Bernet. “With Advancing Better Canola, Bayer seeks to strengthen how the canola ecosystem builds for the future.”Article contentAbout Bayer Article contentBayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people, and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses before special items amounted to 6.2 billion euros.Article contentForward-Looking Statements Article contentThis release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website atArticle content www.bayer.comArticle content. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20260326670610/en/Article contentArticle contentContactsArticle contentFor further information or to arrange an interview, contact: Article contentArticle contentCommunications Department Article contentArticle contentBayer Inc. 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Meet the Canadian e-bike maker who is redefining the factory floor Electric Vehicles Iran oil revenue soars as it's the only exporter out of Hormuz Oil & Gas Why market bets for interest rate hikes in Canada are so high Economy LNG Canada signs key pipeline agreement required for phase two expansion Energy Meta, Google risk Big Tobacco-like fallout after addiction trial Information Technology