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Apple’s Latest Attempt to Launch New Siri Runs Into Snags

Mark Gurman
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⚡ Quantum Brief
Apple’s planned Siri upgrade has hit internal testing delays, forcing a staggered rollout of key features originally slated for iOS 26.4 in March. The tech giant will now distribute the new capabilities across multiple updates, starting with iOS 26.5 in May and extending to iOS 27 in September. Sources familiar with the matter confirm the setback stems from unresolved issues in recent testing, though specific technical problems remain undisclosed. This marks another hurdle for Apple’s AI ambitions, as competitors like Google and Microsoft accelerate their own assistant and generative AI advancements. The delay underscores broader challenges in integrating complex AI upgrades into existing ecosystems without disrupting user experience.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Apple:Apple Inc.’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions.After planning to include the new capabilities in iOS 26.4 — an operating system update slated for March — Apple is now working to spread them out over future versions, according to people familiar with the matter. That would mean possibly postponing some features until at least iOS 26.5, due in May, and iOS 27, which comes out in September.

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Source: Bloomberg Technology

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