Apple M5 MacBook Pro and Air Review: When the Neo Isn’t Enough

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Apple’s new laptops and high-end display fit the bill for the company’s most demanding customers.Apple’s $3,299 Studio Display XDR and MacBook Pro (M5 Max).When Apple Inc. introduced a wave of new hardware earlier this month, it was the $599 MacBook Neo — the company’s cheapest laptop to date — that soaked up most of the attention.But Apple hit that low price by sacrificing a handful of features that MacBook buyers have come to expect — and shown a willingness to pay extra for. For those who want more, the company also rolled out an upgraded MacBook Air and MacBook Pro with M5-series chips, as well as two desk monitors. The new collection is off to a fast start: Apple recorded its “best launch week ever” for first-time Mac buyers, Chief Executive Officer Tim Cook said on Friday.