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Apple AI Glasses Will Rival Meta’s With Several Styles, Oval Cameras

Mark Gurman
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⚡ Quantum Brief
Apple is developing AI-powered smart glasses with multiple frame styles and distinctive oval cameras, aiming to compete directly with Meta’s offerings. The device marks Apple’s entry into wearable AI hardware. The smart glasses project aligns with Apple’s broader AI push, though its former AI chief, John Giannandrea, is departing the company. His exit follows Apple’s shift to an AI App Store-like platform strategy. Apple’s foldable iPhone remains on schedule for a September 2026 launch despite earlier production concerns. The device will complement the company’s expanding hardware lineup, including the new glasses. The glasses’ camera design suggests advanced spatial computing capabilities, potentially leveraging AI for real-time visual processing. This could differentiate Apple’s product from competitors like Meta. Apple’s hardware push reflects its strategy to integrate AI across devices, blending software and hardware innovation. The glasses may become a flagship product in its next-generation ecosystem.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Apple:Apple is working on several frame styles and a unique camera design for its first smart glasses. Also: The foldable iPhone is on track for a September debut despite fears of production delays, and Apple’s former AI chief is leaving.Last time in Power On: Apple pivots its AI strategy to an App Store-like platform approach.

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Source: Bloomberg Technology

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