YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue

YouTube has hit some impressive numbers in 2025. According to new estimates from research firm Moffett Nathanson — as reported by The Hollywood Reporter — the platform pulled in a staggering $40.4 billion in ad revenue, which is more than Disney, NBC, Paramount, and Warner Bros. Discovery’s (WBD’s) combined ad revenue, whose total came to $37.8 billion. This shift is a clear sign of just how much content consumption has changed over the years and how advertisers have adapted their strategies. YouTube’s ad revenue for 2025 not only topped the combined haul from the four major Hollywood studios, but also marked a huge turnaround from the previous year. In 2024, YouTube’s ad revenue of $36.1 billion fell short of the $41.8 billion in ad revenue collectively earned by Disney, NBCU, Paramount, and WBD. The tables have now turned. For decades, these studios have been the kings of entertainment, captivating audiences with big-budget films and hit TV shows. But as traditional studios struggle with shrinking linear TV audiences and the ever-rising costs of production, YouTube is speeding ahead. Even as these companies pour millions into their own streaming platforms, it’s getting harder to keep up with YouTube’s momentum. Last month, parent company Alphabet reported that YouTube’s total revenue in 2025 soared to $60 billion. A big portion of YouTube’s revenue now comes from subscriptions, which include services like YouTube TV, YouTube Premium, YouTube Music, and NFL Sunday Ticket. (For context, that’s well above Netflix’s reported $45.2 billion for the full year.) Disney, NBC, Paramount, and WBD are also heavily dependent on subscriptions; for instance, Disney’s media business pulled in a total of $60.9 billion in revenue last year, when you include subscriptions. Techcrunch event Disrupt 2026: The tech ecosystem, all in one room Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediatelyOffer ends March 13. San Francisco, CA | October 13-15, 2026 REGISTER NOW That said, YouTube’s ad revenue still trails behind tech giants like Meta, which pulled in $196.2 billion in ad revenue in 2025. Still, advertisers are flocking to YouTube because that’s where audiences (especially younger viewers) are spending their time. YouTube’s ad revenue reached $11.4 billion in the fourth quarter. YouTube is also stepping up its investment in AI. This week, the company announced that it’s expanding its likeness-detection technology to a pilot group of government officials, politicians, and journalists. The tech identifies AI-generated deepfakes and lets users request the removal if they believe it violates YouTube policy. Topics advertising, Apps, Media & Entertainment, YouTube Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch. You can contact or verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com or via encrypted message at laurenforris22.25 on Signal.

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