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Maximizing Luck: Masters in Business with Judd Kessler

Bloomberg Markets
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Wharton professor Judd Kessler discusses his book Lucky by Design, arguing luck can be systematically engineered through economic principles to secure scarce resources like restaurant reservations or concert tickets. Kessler’s research reveals hidden markets where non-monetary mechanisms—like auctions, lotteries, or time-based allocation—distribute high-demand goods more efficiently than traditional pricing. His work examines intra-household economics, showing how couples allocate resources (time, money, chores) and proposes alternative systems to reduce inequality in domestic partnerships. For concert tickets, Kessler critiques first-come-first-served models, advocating dynamic pricing or randomized queues to curb scalping and improve fairness for fans. The interview highlights behavioral economics’ role in redesigning allocation systems, blending theory with real-world applications to maximize individual and collective outcomes.
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Quantum News · Media Library

Mar 28th, 2026Maximizing Luck: Masters in Business with Judd KesslerBarry speaks with Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want, and a professor at The Wharton School of the University of Pennsylvania. They discuss his research into the hidden markets that allocate value to desirable things such as restaurant reservations. They also Judd's research into how couples allocate their resources within a relationship and possible alternate ways to distribute concert tickets. ExclusiveDuration:3:18Bessent Met Bank Bosses to Discuss AnthropicOpinionDuration:4:34This Map Shows the Future of OilDuration:4:41US CPI Surges in March as War Sends Gas Prices HigherDuration:1:42Blackstone Digital Infrastructure Trust Files for IPODuration:2:15Apple Accused of ‘Union Busting’ Over Store ClosureDuration:1:27Why Is Anthropic's Mythos Seen as a Risk for Banks?Duration:4:44Oil Futures Set for Biggest Weekly Loss Since JuneOpinionDuration:2:52Has Netanyahu's Lobbying on Iran Cornered Trump?The Pulse with Francine LacquaAvailable on:Listen onApple TVListen onRokuListen onSamsung TVListen onFire TVListen onAndroid TVListen onRakuten TVListen onHaystack NewsWatch BTV in your area:Channel Finder

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Source: Bloomberg Markets

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