Marketing Analytics (BS)

Graduate Degrees in Business Analytics Graduate Degrees in Business Analytics Business Analytics How to Apply Request More Information Known as two of the foremost master’s degrees in business and marketing analytics, these 10-month programs immerse you in the exciting and fast-growing field of “big data.” Learn from well-respected experts in analytics research and innovation while gaining invaluable practical experience in how to propel businesses forward.Explore your interests and increase your marketability to employers by pursuing a degree in business analytics and choosing one of five specialized tracks in marketing, decision science, health care, research analytics and security analytics. By graduation, you will have the skills needed for a fruitful career in decision science, direct marketing or risk management. Degree Types MS Leeds School of BusinessMS Business AnalyticsMS Marketing AnalyticsBusiness Analytics Faculty Top Green College(Princeton Review, 2025) No. 46 among public universities in the country(U.S. News & World Report, 2026) 5 Nobel LaureatesSince 1989 Earn your degree from the leading authority on MSBA program design.

The Leeds School of Business hosts an annual conference to steer the evolution of the degree. Approach business analytics through an ethical lens. The curriculum incorporates ethics and social issues so students can harness data to build ethical AI models. Connect with key industry contacts, resources and organizations to make your career goals a reality. Degree Options & Application Requirements Business Analytics Marketing Analytics Business Analytics Business AnalyticsMaster of Science in Business AnalyticsCan be completed in 10 months (in person) or 2 years (online)Final project requiredOffers 5 specialized tracksApplication Deadlines & RequirementsTo learn about the upcoming term application deadlines, please visit the Graduate School website. For program details, review the course catalog for the MS in business analytics.Graduate Certificate in Business Analytic MethodsRequires 4 coursesSynchronous and asynchronous workUndergraduate degree requiredApplication Deadlines & RequirementsTo learn about the upcoming term application deadlines, please visit the Graduate School website. For program details, review the course catalog for the graduate certificate in business analytic methods.

Marketing Analytics Marketing AnalyticsMaster of Science in Marketing AnalyticsCan be completed in 10 months (in person) or 2 years (online)No coding or technical background requiredTechnical, quantitative and statistically intensiveApplication Deadlines and RequirementsTo learn about the upcoming term application deadlines, please visit the Graduate School website. For program details, review the course catalog for the MS in analytics analytics.Graduate Certificate in Marketing AnalyticsRequires 4 coursesSynchronous and asynchronous workUndergraduate degree requiredApplication Deadlines & RequirementsTo learn about the upcoming term application deadlines, please visit the Graduate School website. For program details, review the course catalog for the graduate certificate in marketing analytics.

Research Areas MarketingDecision ScienceHealthcareResearch AnalyticsSecurity AnalyticsLearn More About Research Areas at CU Boulder Funding Opportunities We understand funding opportunities play a major role in helping you to decide whether a program is right for you. At CU Boulder, PhD students are supported through research and teaching assistantships. Students are also encouraged to apply for their own sources of funding.Explore General Funding Explore Department-Specific Funding Graduate Student Resources Student success is best met with holistic support and resources. CU Boulder offers robust resources, programming and opportunities to help students establish meaningful connections, adjust to graduate student life and find assistance when they need it. Whether it’s academic, social, or health and wellness support, the university provides an array of resources to meet the diverse needs of our students.

Graduate Student Organizations Explore ways to connect with other graduate students on campus, online and off campus, locally and internationally. Diversity, Equity, Access & Inclusion Learn about our commitment to ensuring our graduate education is accessible and welcoming for all students. Health & Wellness Find resources with contact and location information for a broad range of services.

Leadership Development Attend regular, graduate-specific workshops and seminars to hone practical and professional skills before entering the job market.

Peer Mentoring Program Connect with an established graduate peer mentor who serves as your guide through the graduate student experience. Ready to Take the Next Step?Go to Admissions