Celsius: Deeply Undervalued While Growth Accelerates With Alani Nu And Rockstar

IWA Research2.61K FollowersFollow5ShareSavePlay(10min)CommentsSummaryCelsius Holdings is upgraded to Strong Buy, reflecting a deep discount even to a conservative fair value estimate despite robust fundamentals.CELH's Alani Nu and Rockstar deals are driving significant growth, with Alani showing minimal cannibalization and strong domestic and even international expansion potential.Free cash flow surged to $323.38 million in 2025, supporting aggressive debt repayment and future expansion without the need for new debt issuance.Even in a weak consumer environment, CELH captures nearly 20% of the US market share and stands to benefit from long-term health trends.bauwimauwi/iStock via Getty Images Introduction Back when I last covered Celsius Holdings (CELH), I highlighted their undervaluation and strong performance despite the consumer environment continuing to be weak, while mentioning that deepening their PepsiCo (PEP) partnershipThis article was written byIWA Research2.61K FollowersFollowI've been researching companies in-depth for over a decade, from commodities like oil, natural gas, gold and copper to tech like Google or Nokia and many emerging market stocks, which I believe could help me provide useful content for readers. After writing my own blog for about 3 years, I decided to switch to a value investing-focused YouTube channel, where I researched hundreds of different companies so far. I would say my favorite type of company to cover are metals and mining stocks, but I am comfortable with several other industries, such as consumer discretionary/staples, REITs and utilities.Analyst’s Disclosure: I/we have a beneficial long position in the shares of CELH either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.