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Can This Next-Gen Obesity Drug Save Novo Nordisk?

newsfeedback@fool.com (Prosper Junior Bakiny)
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⚡ Quantum Brief
Novo Nordisk’s obesity drug Wegovy is losing market share to Eli Lilly’s Zepbound, with recent trials showing its newer drug CagriSema also underperformed against Zepbound in weight loss efficacy. UBT251, a triple-hormone agonist (GLP-1, glucagon, GIP) acquired in 2025, achieved 19.7% mean weight loss in 24 weeks during a phase 2 trial—potentially outperforming competitors in shorter timeframes. While UBT251’s results are promising, they stem from a China-based study and require U.S. trials for approval, with late-stage data needed to confirm efficacy and safety. Eli Lilly’s retatrutide, another triple agonist, set a high benchmark with 28.7% weight loss in 68 weeks, raising the bar for Novo Nordisk’s pipeline candidates. Despite setbacks, Novo Nordisk’s diversified pipeline—including CagriSema and UBT251—positions it to remain a key player in the $100B+ obesity drug market, though regaining the lead remains uncertain.
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By Prosper Junior Bakiny – Mar 7, 2026 at 10:30AM ESTKey PointsNovo Nordisk is losing to Eli Lilly in the fiercely competitive weight loss market.But one of the company's mid-stage assets could help it remain a key player. Things are going from bad to worse for Novo Nordisk (NVO 1.27%). The Denmark-based drugmaker had already seen its blockbuster weight loss medicine, Wegovy, lose ground to Eli Lilly's (LLY +0.70%) Zepbound in this fast-growing market.

But Novo Nordisk just released data from a clinical trial for its newer obesity drug, CagriSema, in which it was pitted against Zepbound. The result: Zepbound came out on top, suggesting that even Novo Nordisk's next launch in this niche won't allow it to keep pace with its rival. Is there any hope left for the pharmaceutical leader? Novo Nordisk quietly announced results from a phase 2 study of another candidate that investors should consider. Image source: Getty Images. Impressive mid-stage data Last year, Novo Nordisk acquired the rights to commercialize UBT251, an investigational weight loss medicine, in most countries from a China-based drugmaker. There's one notable thing about this therapy: It mimics the action of three different gut hormones: GLP-1, glucagon, and GIP, which play various roles in the body, including blood sugar and insulin regulation, and satiety control. Targeting three different pathways to induce weight loss could improve efficacy. On Feb. 24, Novo Nordisk announced that, in a study conducted in China, UBT251 led to a mean weight loss of up to 19.7% in just 24 weeks. Comparing results across studies is always tricky, but it's worth noting that in Novo Nordisk's recent phase 3 study pitting CagriSema against Zepbound, the former led to an average weight loss of 23% compared to the latter's 25.5% -- but that was over 84 weeks. In fact, in a 72-week study, Zepbound's 20.2% mean weight loss was only slightly better than UBT251's 24-week performance. UBT251's phase 2 results suggest it could outperform Zepbound and CagriSema (and Wegovy) in a study of equal length. ExpandNYSE: NVONovo NordiskToday's Change(-1.27%) $-0.49Current Price$38.58Key Data PointsMarket Cap$130BDay's Range$38.17 - $38.8452wk Range$35.85 - $82.57Volume738KAvg Vol24MGross Margin80.90%Dividend Yield4.48% What this means for Novo Nordisk There are several things to keep in mind here. First, UBT251's results in China won't support approval in the U.S. Second, this was still a mid-stage study. Late-stage clinical trial results may not be nearly as strong as that. Third, Eli Lilly is working on its own triple agonist, retatrutide. In a recent phase 3 study, retatrutide achieved best-in-class weight loss of 28.7% over 68 weeks. That's a high bar to emulate, even for the so far very impressive UBT251. What does this tell us? Even if UBT251 performs well in late-stage clinical trials, that alone likely won't allow Novo Nordisk to capture the weight loss medicine lead back from its longtime rival. However, CagriSema's performance, albeit below Zepbound's, was still very competitive and ahead of Wegovy. With UBT251 also making steady progress, and several other candidates in the pipeline, the pharmaceutical leader should at least maintain its position as the second-leading drugmaker in this large and fast-growing market. With the stock near multi-year lows and the weight-loss space projected to exceed $100 billion in sales over the next decade, Novo Nordisk could bounce back and deliver competitive returns over the next few years, provided UBT251 and other candidates pan out.Read NextMar 6, 2026 •By Motley Fool YouTubeDown but Not Out: Is Novo Nordisk a Conditional Buy as Eli Lilly Leads the GLP‑1 Market?Mar 5, 2026 •By Motley Fool YouTubeNovo Nordisk's Obesity Setback: What Kagrama's Miss vs. Zepbound Means for InvestorsMar 2, 2026 •By David Jagielski, CPAWhy I'm Not Worried About Novo Nordisk StockFeb 26, 2026 •By Prosper Junior BakinyForget Altimmune: This Proven Obesity‑Drug Giant Is the Better Weight‑Loss PlayFeb 25, 2026 •By Josh Kohn-LindquistStock Market Today, Feb. 25: Novo Nordisk Dips After Announcing $2.1 Billion Partnership With Vivtex for Oral Drug-Delivery TechnologiesFeb 25, 2026 •By Reuben Gregg Brewer1 Reason Why I'd Hold This Weight‑Loss Drug Leader Through Any Market CrashAbout the AuthorProsper Junior Bakiny is a contributing Motley Fool healthcare analyst covering biotechnology, pharmaceuticals, and healthcare stocks.

Before The Motley Fool, Prosper wrote about investing topics ranging from stock market news to private equity for various companies. He holds a master’s degree in corporate finance from the University of Maryland Global Campus.TMFPBakinyStocks MentionedNovo NordiskNYSE: NVO$38.58(-1.27%)-$0.50Eli LillyNYSE: LLY$990.18(+0.70%)+$6.92*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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