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McDonald’s CEO outlines three food trends to watch in 2026

Quartz
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⚡ Quantum Brief
McDonald’s CEO Chris Kempczinski shared his 2026 food trend predictions via Instagram, highlighting evolving consumer preferences that will reshape fast-food menus globally. The first trend emphasizes plant-based and hybrid meat options, reflecting sustained demand for sustainable proteins amid climate concerns and health-conscious dining choices. Second, AI-driven personalization will dominate, with algorithms tailoring orders in real-time based on dietary needs, past purchases, and regional tastes to boost customer loyalty. Third, "functional foods" infused with adaptogens, probiotics, and nootropics will rise, catering to wellness-focused consumers seeking meals with added cognitive or digestive benefits. Lastly, speed and convenience will prioritize "grab-and-go" formats, including pre-packaged, nutrient-dense meals and automated kiosks to reduce wait times in high-traffic urban locations.
McDonald’s CEO outlines three food trends to watch in 2026

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McDonald’s CEO outlines three food trends to watch in 2026McDonald’s CEO Chris Kempczinski issued his 2026 Instagram forecast, citing shifts in consumer tastes with implications for menus. 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Source: Quartz