Here's How Google Parent Alphabet Could Boost Revenue From Artificial Intelligence (AI)
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By Neil Patel – Jan 26, 2026 at 7:15AM ESTKey PointsThe vast majority of AI users opt for free tools, which leaves money on the table for businesses. If Alphabet started showing ads to the free users of its popular Gemini app, it could generate greater revenue. CEO says this is worth 18 Nvidias. Will this make the world's first trillionaire? ›NASDAQ: GOOGAlphabetMarket Cap$4.0TToday's Changeangle-down(-0.73%) $2.41Current Price$328.43Price as of January 23, 2026 at 4:00 PM ETNo company has expertise in digital advertising like this one does.Alphabet (GOOGL 0.73%) (GOOG 0.73%) is a digital advertising behemoth, having collected $74 billion in the third quarter of 2025 (ended Sept. 30) revenue from this segment of its business. Its billions of users across its various apps provide valuable data that companies want to use to target a wide audience. This dominant internet enterprise is already positioned as a leader in artificial intelligence (AI). But the Google parent could try to figure out ways to make more money from this new technology. Image source: Getty Images. Alphabet is an expert at monetizing free users It was first reported in early December that Alphabet will start to display ads to its free users within the Gemini app. However, Google DeepMind CEO Demis Hassabis just mentioned at the World Economic Forum in Davos that there aren't any plans to do this. Whatever happens, there is tremendous potential. Gemini had 650 million monthly active users in the third quarter. And it's implied that almost all of them work with the free plan. If Alphabet decides to display ads, that could add incremental ad revenue. And it's a way for the business to lean on its area of expertise, which is to monetize free users. ExpandNASDAQ: GOOGLAlphabetToday's Change(-0.73%) $-2.42Current Price$328.12Key Data PointsMarket Cap$4.0TDay's Range$327.46 - $333.6352wk Range$140.53 - $340.49Volume4.8KAvg Vol36MGross Margin59.18%Dividend Yield0.25% ChatGPT plays a different game OpenAI's ChatGPT (a Gemini competitor) announced plans to test ads internally, which likely means an external rollout is in the not-too-distant future. Finding ways to generate more revenue is almost a necessity given the huge AI-related expenses OpenAI is accumulating as it develops its business. But Alphabet is second-to-none when it comes to digital ad prowess. It should be able to mix ads with AI better than anyone else. This is just another reason Alphabet stock is worth a closer look as an investment.Read NextJan 25, 2026 •By Jennifer Saibil2 Top AI Stocks to Buy in 2026Jan 25, 2026 •By Neil Patel2 "Magnificent Seven" Stocks That Are Virtually Unassailable Because of This Powerful TraitJan 24, 2026 •By Daniel SparksAlphabet Stock Has Soared More Than 70% In 6 Months.
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