Category Communications Expands Leadership Team, Welcomes Rachael D’Amore as Partner

This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Business Wire Business WireArticle contentAfter launching in February 2024, the agency is expanding its leadership team and partnership group to support and sustain its rapid growthSign In or Create an AccountEmail AddressContinueor View more offersArticle contentTORONTO — Today, Category Communications, a fast-growing public relations agency, announced the promotion of Rachael D’Amore to Vice President and Partner. The appointment strengthens the agency’s leadership as it continues its mission to be Canada’s go-to PR agency for changemakers in technology, real estate, and financial services.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle contentIn her new role, Rachael will continue to support the agency’s roster of clients through senior-level strategy, drive team growth and mentorship, and business development initiatives.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentSince launching in 2024, Category Communications has experienced rapid growth, securing significant new client wins, including Clutch, Xanadu, Merchant Growth, Singlekey, and Nextdoor. Since launching, the agency has expanded to a team of 11 PR and communications professionals, including recent new hires Jessica Galang (Senior Account Executive, previously a journalist at BetaKit and The Logic), Rachel Caria (Senior Account Executive), and Kirstie Bowman (Account Coordinator).Article content“I’m honoured to be joining the partnership group, alongside Chantel and Lauren, and excited to drive the continued growth of Category across our focus areas of technology, real estate, and financial services,” said Rachael D’Amore. “After a decade in traditional journalism, it is a privilege to work alongside some of Canada’s most innovative companies to share their stories. The future of Category is about building impact, influence, and trust — and I couldn’t be more excited for what’s next.”Article content“We are proud to formally welcome Rachael to the partnership group and leadership team,” said Lauren Arnold and Chantel Cassar, Co-Founders. “Over the past year, Rachael has played an integral role in Category’s growth — leading flagship client work, elevating our team through mentorship, and helping drive the strategic expansion of our operations.”Article contentABOUT CATEGORY COMMUNICATIONS: Article contentCategory Communications is a forward-thinking public relations agency founded by Chantel Cassar and Lauren Arnold. The firm partners with industry changemakers and founders to deliver strategic communications that drive real business impact. With expertise spanning media relations, thought leadership, social media, influencer marketing, event planning, and crisis communications, Category goes beyond traditional PR, fostering curiosity, clarity, connection, and care in every engagement. Article contentTo learn more, visitArticle contentwww.categorycomms.comArticle content.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20251202647233/en/Article contentArticle contentContactsArticle contentinfo@categorycomms.comArticle content#distroArticle contentTrending Scotiabank beats earnings estimates despite restructuring and severance costs Finance Canada to boost output of Trans Mountain oil pipeline before selling it Oil & Gas Canada reaches deal to join EU’s flagship defence program News CRA released the new tax numbers for 2026. 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