Is Bitcoin a Buy Right Now?

By Bram Berkowitz – Jan 28, 2026 at 7:00AM ESTKey PointsBitcoin's price has declined significantly since October.Concerns include the economy, interest rates, and the future of blockchain technology.Bitcoin is no stranger to big sell-offs and volatility.These 10 Stocks Could Mint the Next Wave of Millionaires ›CRYPTO: BTCBitcoinMarket Cap$1.8TToday's Changeangle-down(2.20%) $1929.54Current Price$89832.00Price as of January 28, 2026 at 7:43 AM ETBitcoin is the world's largest cryptocurrency by market cap.After topping out at over $124,000 per token last October, Bitcoin (BTC +2.20%) has plunged about 28% and is currently trading slightly below $90,000. While the drop is certainly unwelcome to current holders, this is not new territory for Bitcoin investors. Bitcoin has been extremely resilient in its short life, rebounding from numerous drawdowns of over 50% and even 90%. The world's largest cryptocurrency is still up nearly 180% over the past five years. However, in recent months, the token has faced concerns about the economy, the trajectory of interest rates, and even the possibility that quantum technology will eventually become a significant competitor to blockchain. Image source: Getty Images. Additionally, some large holders of the token, known as Bitcoin whales, have sold significant portions of their holdings. Is Bitcoin a buy right now? The environment is still favorable Predicting what will happen to any cryptocurrency in the near term is incredibly difficult. But if I assess the current environment, I would argue it remains favorable to Bitcoin.

President Donald Trump has ushered in an incredibly friendly regulatory regime. Under his guidance, Congress has passed significant legislation intended to clear up regulatory gray areas. Trump also created a U.S.

Strategic Bitcoin Reserve and is making it easier for retirement accounts to purchase assets like Bitcoin. Furthermore, one of the main arguments for Bitcoin is that it is a form of digital gold, primarily due to its 21 million finite tokens, most of which are already in circulation. The price of gold has absolutely exploded, as investors grow increasingly concerned about mounting U.S. debt and the further debasement of the U.S. dollar. ExpandCRYPTO: BTCBitcoinToday's Change(2.20%) $1929.54Current Price$89832.00Key Data PointsMarket Cap$1.8TDay's Range$87315.00 - $89964.0052wk Range$74604.47 - $126079.89Volume46B Finally, the Trump administration's openness to crypto should enable more institutional investors to invest in the token and more large, mainstream banks and financial institutions to offer crypto services, both of which should be bullish for Bitcoin. At this moment, I can't say for certain whether Bitcoin is truly a form of digital gold, because the token often trades like a high-beta tech stock. However, it has previously traded with a correlation to gold, and I think enough investors believe in the concept that it could be true. Given this thesis and the regulatory environment, I remain bullish on Bitcoin in the long term. More importantly, I think it could provide a unique form of diversification in a multi-asset portfolio, which is why investors may want to allocate at least a small percentage of their portfolio to Bitcoin. If you own the token, however, be prepared for volatility. There's still likely much that investors do not understand about Bitcoin and crypto, given that the sector is only about 15 to 20 years old.Read NextJan 27, 2026 •By Marc GubertiBitcoin Just Passed the $90,000 Mark. Can These 3 Tailwinds Help It Hold That Price?Jan 25, 2026 •By Alex Carchidi3 Cryptocurrencies to Buy if You're Worried About the Dollar Losing ValueJan 25, 2026 •By Dominic Basulto1 Top Cryptocurrency to Buy Before It Soars 177% in 2026, According to Cardano Founder Charles HoskinsonJan 25, 2026 •By Anthony Di PizioBetter Buy in 2026: Bitcoin or Gold?

The Answer Couldn't Be Clearer.Jan 25, 2026 •By Dominic BasultoThese 3 Cryptocurrencies Could Skyrocket in 2026Jan 24, 2026 •By Alex CarchidiWill the End of the Rules-Based International Order Help Bitcoin or Hurt It?About the AuthorBram Berkowitz is a contributing Motley Fool stock market analyst covering financials, technology, consumer goods, and macroeconomic trends.

Before The Motley Fool, Bram worked in equity research covering bank stocks and as a reporter for local publications. He holds FINRA Series 7 and 66 licenses, as well as a bachelor’s degree in business with a minor in economics from Syracuse University.TMFBramX@BramBerkoStocks MentionedBitcoinCRYPTO: BTC$89832.00 (+0.02%) $+1929.54*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.