Wrap Technologies: Non-Lethal Platform Progress, But Risks Keep Me Neutral

Myriam Alvarez3.25K FollowersFollow5ShareSavePlay(10min)CommentsSummaryWrap Technologies is building a non-lethal response platform around BolaWrap 150, training software, and body-worn cameras.WrapTactics and Wrap Reality push a subscription model. I believe this could work out in the long run as they’re stickier than consumer subscriptions.Intrensic/WrapVision targets evidence workflows with interoperability, which could help avoid lock-in versus proprietary body-camera ecosystems.However, I still think WRAP’s premium valuation and tight runway remain a concern. So, I don’t think it justifies a bullish rating just yet.klmax/iStock via Getty Images Wrap Technologies, Inc. (WRAP) is a safety technology company aiming to build an integrated non-lethal response platform. This includes their BolaWrap 150 restraint device, training and software offerings, and body-worn cameras for video and evidence workflows. Recently, the company raisedThis article was written byMyriam Alvarez3.25K FollowersFollowMy name is Myriam Hernandez Alvarez. I received the Electronics and Telecommunication Engineering degree from the Escuela Politecnica Nacional, Quito, Ecuador, the M.Sc. degree in computer science from Ohio University, Athens, OH, USA, a graduate degree in Business Management from Universidad Andina Simon Bolivar, Quito, Ecuador, and the Ph.D. degree in computer applications from the University of Alicante, Spain.Disclosure: I collaborate professionally with Edgar Torres H, who is also an author on Seeking Alpha. Our analyses are conducted independently, and we adhere to Seeking Alpha's Shared Association Guidelines.Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.