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As the world’s wealthy relocate, rewriting the property map, will Hong Kong win out?

Peggy Ye
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⚡ Quantum Brief
Global wealth migration is revitalizing ultra-luxury property markets in 2026 after two sluggish years, with Sydney, Hong Kong, and Dubai emerging as top destinations for affluent buyers seeking stability and exclusivity. Sydney’s high-end real estate sector reports a 20% rise in commission revenues year-over-year, as firms like Plus Agency expand staff and host VIP events—including a 2,000-attendee concert—to capitalize on renewed buyer demand. Hong Kong’s luxury market mirrors Sydney’s optimism, with agencies noting increased activity and confidence among wealthy buyers, particularly during Chinese New Year, signaling a potential rebound in the city’s prestige. Dubai’s recent dominance as a wealth hub faces uncertainty due to Middle East conflicts, testing its appeal as a safe haven for ultra-rich investors amid geopolitical instability. Aggressive marketing strategies, from exclusive viewings to high-profile events, are driving sales leads, reflecting a competitive shift as cities vie for the world’s wealthiest residents.
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As the world’s wealthy relocate, rewriting the property map, will Hong Kong win out?

AdvertisementHong Kong propertyBusinessAs the world’s wealthy relocate, rewriting the property map, will Hong Kong win out?Rich buyers are reshaping ultra-luxury property markets from Sydney and Hong Kong to Dubai, drawn by each city’s unique selling proposition6-MIN READ6-MIN ListenPeggy YePublished: 11:00am, 7 Mar 2026Updated: 11:13am, 7 Mar 2026From Sydney to Hong Kong, wealth migration is reshaping the global super-luxury property market as activity picks up after two subdued years – though the dominance of relative newcomer Dubai is now being tested by the war in the Middle East.In Sydney, Peter Li, general manager at Plus Agency, said commission revenues on super-luxury homes had risen about 20 per cent from a year earlier. The firm, which handles more than US$300 million in annual sales, has hired six new staff members since January and expanded its bonus pool as high-end buyers return.“The activity level this year feels very different as clients are moving with conviction,” Li said, adding that he made the right call in increasing staffing levels.AdvertisementSince the start of the year, the agency has hosted three large events and increased VIP viewings, particularly around Chinese New Year. One team even organised a concert featuring an overseas performer, drawing about 2,000 attendees and generating new sales leads.“The extra expense is worth it,” Li said.A top down view of houses in Sydney’s Birchgrove area. Photo: Getty ImagesThe mood is similarly upbeat in Hong Kong.AdvertisementAdvertisementSelect VoiceSelect Speed0.8x0.9x1.0x1.1x1.2x1.5x1.75x00:0000:001.00x

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Source: South China Morning Post Business

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