Women, Next Generation Want Investments to be 'Purpose Driven,' Says Kathleen Paylor

Kathleen Paylor, VP of impact investing and philanthropy at RSF, highlights a growing investor trend prioritizing purpose-driven allocations that benefit people and the planet. The shift is led by women and younger generations, who increasingly demand transparency about social and environmental impacts before committing capital. Paylor’s remarks, shared in a March 2026 interview, underscore how ethical considerations now rival financial returns in investment decision-making. This trend reflects broader societal changes, where sustainability and equity are becoming core metrics for evaluating long-term value. The movement signals a potential reshaping of financial markets, with impact investing transitioning from niche to mainstream.