Why Wix.com Stock Fell 18.9% In February Before Soaring To Start March

By Brett Schafer – Mar 8, 2026 at 3:27PM ESTKey PointsWix.com was falling because of fears over disruption from artificial intelligence. The stock has since rebounded in March because of a strong earnings report. Management is repurchasing a ton of stock at still cheap prices. Shares of Wix.com (WIX +1.15%) fell 18.9% in February, according to data from S&P Global Market Intelligence. Investors have feared that artificial intelligence (AI) will disrupt Wix's core website-building platform, yet when the business reported earnings in early March, it showed strong growth, leading the stock to rebound all its losses from February. Wix's stock is still down 73.4% from all-time highs. Here's why it fell in February before rebounding in March, and whether it is a buy for your portfolio right now. ExpandNASDAQ: WIXWix.comToday's Change(1.15%) $1.07Current Price$94.01Key Data PointsMarket Cap$5.2BDay's Range$90.94 - $94.7352wk Range$60.22 - $191.24Volume151KAvg Vol2MGross Margin68.07% A narrative that didn't line up with reality Wix.com is a website-building platform that has focused on the individual and small-business market, such as a local restaurant. It allows people to easily build their own website without coding, publish it on the web, and add tools such as payment processing to make it easier to manage customer relationships. Over the last few months, investors have feared that software such as Wix could be disrupted by AI. Chatbots like Claude or Gemini can help build website templates very easily by just having a conversation with them, which some fear could mean the end of Wix's subscription business. This is why the stock was consistently dropping leading into its Q4 earnings report on March 4th. The results spoke a slightly different tune, with revenue growing 14% year-over-year during the period, and with healthy cash flow. Wix's business is also benefiting from the fast growth of its recent acquisition of Base44, an application-building platform built on top of AI chatbots like Claude. It has already surpassed $100 million in annual recurring revenue (ARR). Image source: Getty Images. Should you buy Wix.com stock? Management certainly seems to think Wix stock is a good buy right now. It has authorized the repurchase of up to $2 billion in shares, which it plans to do this calendar year, if possible. Today, Wix has a market cap of just $5 billion, meaning it could retire 40% of its shares outstanding in 2026 alone. The company has the cash flow and balance sheet to do it, meaning it wants to aggressively return capital to shareholders and take advantage of this cheap share price. Currently, the stock has a price-to-free cash flow (P/FCF) of 8.9, making it one of the cheapest software stocks on the market today. Even after rebounding following this earnings report, Wix stock could be a solid buy for any investor's portfolio in 2026. Read NextMar 6, 2026 •By Brett SchaferWhy Wix.com Stock Soared 33% This WeekMar 4, 2026 •By Joe TenebrusoWhy Wix Stock Popped TodayMar 1, 2026 •By Brett Schafer2 Red-Hot Growth Stocks to Buy in 2026Feb 25, 2026 •By Brett SchaferA Once-in-a-Decade Investment Opportunity: Buy This Software Stock Right NowFeb 23, 2026 •By Will HealyDorsal Capital Dumps 25,000 Wix.com Shares Worth $3 MillionFeb 17, 2026 •By Brett SchaferHow Buying Wix.com Stock Today Could 10X Your Net WorthAbout the AuthorBrett Schafer is a contributing Motley Fool stock market analyst covering consumer goods, financials, technology, and industrials. Brett is a self-taught investor and has hosted the Chit Chat Stocks podcast since 2018. He previously worked as a lab engineer for science laboratories. He holds a bachelor’s degree in mechanical engineering with minors in finance and mathematics from Washington State University. His lab work on Major League Baseball’s juiced ball problem was featured in The Wall Street Journal and other national outlets.TMFBrettSchaferX@CCM_BrettStocks MentionedWix.comNASDAQ: WIX$94.01(+1.15%)+$1.07*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.