Why Wix Stock Popped Today

By Joe Tenebruso – Mar 4, 2026 at 8:38PM ESTKey PointsA recent acquisition is fueling Wix's growth.Management says the company's latest product launches are "gamechangers."Shares of Wix.com (WIX +12.88%) rallied on Wednesday after the cloud-based web development specialist highlighted the success of its artificial intelligence (AI) initiatives. By the close of trading, Wix's stock price was up more than 12%. Image source: Getty Images. Wix's AI advancements Wix's revenue rose 14% year over year to $524.3 million in the fourth quarter. The company's creative subscriptions revenue, which includes sales of its website-building tools, increased 12% to $370.4 million. Its business solutions revenue, which Wix generates from a broad range of marketing and e-commerce offerings, jumped 18% to $153.8 million. ExpandNASDAQ: WIXWix.comToday's Change(12.88%) $9.58Current Price$83.94Key Data PointsMarket Cap$4.1BDay's Range$73.05 - $86.3552wk Range$60.22 - $197.85Volume283KAvg Vol1.9MGross Margin68.45% Wix is seeing strong demand for its AI-powered tools. In June, it acquired vibe coding platform Base44 for $80 million plus future earn-out payments. And in January, Wix launched Harmony, a hybrid website builder that combines the company's intuitive drag‑and‑drop controls with agentic AI technology. "We believe deeply that Harmony and Base44 are gamechangers, the first major steps in our mission to reshape how people create in an AI world and the foundational pillars of Wix's growth ahead," Wix president Nir Zohar said. Zohar went on to note that institutional investors led by Durable Capital Partners agreed to make $250 million in equity investments in Wix, signaling their confidence in its AI-driven expansion strategy. Wix's strong cash generation likely also played a part. The company produced $155.6 million in free cash flow in the fourth quarter. More AI-fueled gains to come Looking ahead, Wix projects mid-teens percentage revenue growth in 2026. "We expect 2026 to be a pivotal year as we make category-defining innovations and expand our leadership across the broader online ecosystem as AI tech increasingly makes the impossible now possible, setting the foundation for long-term growth acceleration," chief financial officer Lior Shemesh said.Read NextMar 1, 2026 •By Brett Schafer2 Red-Hot Growth Stocks to Buy in 2026Feb 25, 2026 •By Brett SchaferA Once-in-a-Decade Investment Opportunity: Buy This Software Stock Right NowFeb 23, 2026 •By Will HealyDorsal Capital Dumps 25,000 Wix.com Shares Worth $3 MillionFeb 17, 2026 •By Brett SchaferHow Buying Wix.com Stock Today Could 10X Your Net WorthFeb 15, 2026 •By Brett SchaferSoftware Bear Market: 2 Stocks With Massive Upside, According to Wall StreetFeb 4, 2026 •By Timothy GreenHere's Why Wix.com Stock Tumbled 16% in JanuaryAbout the AuthorJoe Tenebruso is a contributing Motley Fool stock market analyst with more than 3,000 financial bylines to his name. Joe was an investment analyst for Stock Advisor, Income Investor, Crypto Society, and other top-rated investing services. He also managed Tier 1 Investments, a market-crushing real-money portfolio with 24.58% annualized returns. Joe graduated summa cum laude from Rutgers University with a Bachelor of Science in Finance.tmfguardianX@Tier1InvestorStocks MentionedWix.comNASDAQ: WIX$83.94(+12.88%)+$9.58*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.