Why Spotify Stock Surged Today

By Joe Tenebruso – Feb 10, 2026 at 6:55PM ESTKey PointsSpotify is gaining both ad-supported and premium users.The company's profit margins are expanding.We’re bullish on these 10 stocks ›NYSE: SPOTSpotify TechnologyMarket Cap$85BToday's Changeangle-down(14.75%) $61.18Current Price$476.02Price as of February 10, 2026 at 4:00 PM ETThe music platform is winning subscribers at an impressive clip.Shares of Spotify Technology (SPOT +14.75%) popped on Tuesday after the audio streaming leader announced solid growth across its key business metrics. By the close of trading, Spotify's stock price was up more than 14%. Image source: Getty Images. Record subscriber adds Spotify's monthly active users (MAUs) grew by 11% year over year to 751 million in the fourth quarter, despite intense competition from the likes of Apple, Amazon, and Alphabet's YouTube. Moreover, the streaming platform is successfully enticing free users to pay up for ad-free music, unlimited song skips, and other features. Spotify's premium subscribers increased 10% to 290 million. In all, Spotify's revenue rose 13% in constant currency to 4.5 billion euros ($5.4 billion). ExpandNYSE: SPOTSpotify TechnologyToday's Change(14.75%) $61.18Current Price$476.02Key Data PointsMarket Cap$85BDay's Range$462.78 - $495.9452wk Range$405.00 - $785.00Volume11MAvg Vol2.3MGross Margin31.60% Better still, Spotify's profitability is improving as its subscriber base expands. Its gross margin increased by 83 basis points to 33.1%. Spotify's operating income, in turn, jumped 47% to 701 million euros ($834 million). Management sees more gains ahead For the first quarter of 2026, Spotify sees its MAUs and premium subscribers growing to 759 million and 293 million, respectively. "What we've really built is a technology platform for audio -- and increasingly, for all the ways creators connect with audiences," executive chairman Daniel Ek said. "And this identity will matter even more going forward."Read NextJan 1, 2026 •By Prosper Junior BakinyCould Spotify Be a Multimillionaire-Maker Stock?Nov 15, 2025 •By Anthony Di PizioSpotify Stock Has Soared by 40% in 2025, but Here's 1 Big Reason to Be Cautious Heading Into 2026Oct 8, 2025 •By Prosper Junior BakinyIs It Too Late to Buy Spotify Stock?Oct 2, 2025 •By Anders BylundIs Spotify's CEO Change Just Musical Chairs for Investors?Sep 29, 2025 •By John Ballard1 Growth Stock to Buy Before the End of 2025Aug 3, 2025 •By Anthony Di PizioThis Super Streaming Stock Plunged 18% in July. Is It a Buy, Sell, or Hold for the Rest of 2025?About the AuthorJoe Tenebruso is a contributing Motley Fool stock market analyst. Previously, Joe was an investment analyst for Stock Advisor, Income Investor, and Crypto Society, as well as several other market-beating investing services. He graduated summa cum laude from Rutgers University with a Bachelor of Science in Finance.tmfguardianX@Tier1InvestorStocks MentionedSpotify TechnologyNYSE: SPOT$476.02 (+14.75%) $+61.18AlphabetNASDAQ: GOOGL$318.58 (1.77%) $5.74AppleNASDAQ: AAPL$273.68 (0.34%) $0.94AmazonNASDAQ: AMZN$207.05 (0.80%) $1.67AlphabetNASDAQ: GOOG$318.59 (1.79%) $5.81*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.