Why Simply Good Foods Stock Dropped Today

By Joe Tenebruso – Apr 9, 2026 at 9:27PM ESTKey PointsHigh-protein foods are all the rage.Yet Atkins, OWYN, and Quest are struggling to capitalize on this trend.Shares of Simply Good Foods (SMPL 18.84%) sank on Thursday after the packaged-food and beverage purveyor's sales fell short of investors' expectations. Image source: Getty Images. Simply subpar results Simply Good Foods' net sales fell 9.4% year over year to $326 million in its fiscal 2026 second quarter, which ended on Feb. 28. That was far larger than the 3.5% to 4.5% decline management forecasted back in January. The healthy snack company's Atkins and OWYN brands saw steep sales declines of 26.6% and 16.8%, respectively. Quest sales, meanwhile, inched up 0.3%. "I want to make it quite clear that we are not satisfied with our current performance," CEO Joe Scalzo said. "Our recent results have not met our expectations, and we have taken immediate and fundamental actions to turnaround both our financial performance and our in-market performance." ExpandNASDAQ: SMPLSimply Good FoodsToday's Change(-18.84%) $-2.71Current Price$11.70Key Data PointsMarket Cap$1.1BDay's Range$10.25 - $12.4952wk Range$10.21 - $38.15Volume792KAvg Vol2.4MGross Margin32.52% Moreover, higher cocoa and tariff-related costs weighed on Simply Good Foods' profit margins. Its gross margin decreased by 4.6 percentage points to 31.6%. All told, Simply Good Foods' earnings before interest, taxes, depreciation, and amortization (EBITDA) shrank by 18.4% to $55.5 million. More challenges ahead Worse still, management was forced to cut its full-year guidance.

Simply Good Foods now expects its net sales to fall by as much as 10% to $1.3 billion in fiscal 2026. The company also guided for its adjusted EBITDA to plunge roughly 20% to $221 million. The downbeat forecast was particularly disappointing, as Simply Good Foods, with its focus on high-protein, low-sugar snacks and drinks, should be well positioned to profit from current nutritional trends. Yet the company's brands do not appear to be resonating with consumers.Read NextApr 9, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Q2 2025 Earnings Call TranscriptApr 9, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Q3 2025 Earnings TranscriptApr 8, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Earnings TranscriptApr 8, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Earnings TranscriptApr 8, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Earnings TranscriptApr 8, 2026 •By Motley Fool TranscribingSimply Good Foods (SMPL) Earnings TranscriptAbout the AuthorJoe Tenebruso is a contributing Motley Fool stock market analyst with more than 3,000 financial bylines to his name. Joe was an investment analyst for Stock Advisor, Income Investor, Crypto Society, and other top-rated investing services. He also managed Tier 1 Investments, a market-crushing real-money portfolio with 24.58% annualized returns. Joe graduated summa cum laude from Rutgers University with a Bachelor of Science in Finance.tmfguardianX@Tier1InvestorStocks MentionedSimply Good FoodsNASDAQ: SMPL$11.70(-18.84%)-$2.72*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.