Why the frenzy to buy Anduril shares is like buying Taylor Swift tickets

Palmer Luckey has tightly controlled shares of Andruril. PATRICK T. FALLON/AFP via Getty Images 2026-03-23T09:00:01.230Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app Loading audio narration... This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Buyers have been willing to pay a premium of up to 40% to buy Anduril shares. The steep markup reflects a two-tiered class for accessing stock in the hottest startups. Data from Caplight highlights a supply imbalance, with buyer demand surging to 97% while sellers' demand is at 3%. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. Why is Anduril's stock in high demand? How do startups control share sales? How does FOMO impact investment decisions? What risks do secondary markets pose? Why are VC firms prioritized in funding? Anduril hasn't even finalized its next funding round, and investors are already eager to pay up like it's a sold-out concert. As marquee venture firms Thrive Capital and Andreessen Horowitz line up to back the defense tech startup at a reported $60 billion valuation, others shut out of the deal are scrambling to buy shares on secondary markets at steep premiums. "Demand is so significant that buyers who have FOMO are willing to pay huge premiums for access," said Kelly Rodriques, CEO of Forge Global, a private marketplace exchange for shares of private companies like Anduril. "The company hates when this happens, but it happens."The frenzy around investing in Anduril reflects the growing divide in private markets: access to the hottest startups is split between the VC firms that get in at a certain price and everyone else, forced to pay up on the sidelines. Anthropic has also seen a premium for secondary shares, though not as significant, said Rodriques. Those investors shut out of the company's fundraising round are forced to buy via secondary markets, with existing stock in the company being sold by current or former employees or early investors. The rush for shares reminds Rodriques of buying tickets to see Taylor Swift on Stubhub when her concert sells out in minutes."It's scalping," he said. Every time Ben publishes a story, you'll get an alert straight to your inbox! Stay connected to Ben and get more of their work as it publishes. Sign up By clicking "Sign up", you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. Interested buyers have been willing to pay a premium of up to 40% above the $60 billion valuation to buy Anduril shares, according to Rodriques and Greg Martin, managing director and co-founder at Rainmaker Securities, another private marketplace exchange. The deals are not yet finalized because a willing seller and the company's blessing are still required."The magnitude of the premium is unusual," said Martin. "Usually we see premiums in the 5% to 15% range." Anduril declined to comment for this story.

Cofounders Palmer Luckey and Matt Grimm have loudly railed against unauthorized sales of the company's shares, publicly calling out some firms as "frauds.""If I were an investor looking at this 'opportunity,' I'd run for the hills," Grimm posted in December. "Secondary markets are rife with fraud and bad actors, and it pains me to see these bottom feeders profiting off Anduril's growth while fleecing retail investors through unreasonable or opaque fee structures." The founders have tightly controlled Andruil's stock, requiring would-be sellers to offer the company a first right of refusal to buy back those shares or assign the sale to a buyer of Andruil's choosing. The limited supply is a major reason shares have been among the hardest to obtain for any startup since last year, driving investor "frenzy."Data from Caplight highlights a massive supply imbalance in the secondary market for Anduril stock, with buyer demand surging to 97% of total volume compared to just 3% from willing sellers—a stark shift from a 69-to-31 split in February. If demand for Anduril shares is so high, the obvious question is: Why doesn't the company raise its share price to avoid leaving money on the table?To explain, Rodriques went back to the analogy of a Taylor Swift concert or Nike shoes. Just because some people are willing to pay more does not mean the company wants to set its prices so high. "It's the same reason Nike doesn't sell sneakers for $2000 if there's a secondary market for a hard-to-get sneaker," Rodriques said. "It's not in their best interest to charge their customers $2000 for a pair of shoes."Similarly, Anduril would prefer to raise capital from its chosen VCs. "The company has gotten to a $60 billion valuation by doing a very detailed and thorough job of working with some of the best investors in the world," he said.