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Why Disney's parks business could boom this year despite the Iran war rocking the economy

James Faris
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Disney’s parks division is projected to rebound in 2026 despite economic turbulence and the Iran conflict, with analysts forecasting 6-7% revenue growth to a record $38.4–$38.6 billion. CEO Josh D’Amaro’s price hikes—four consecutive annual increases—drove revenue growth even as U.S. park attendance dipped 1% in 2025, while international visits rose 1% after a 9% surge in 2024. Analysts expect U.S. attendance to climb this year, with international parks seeing a 7% boost, buoyed by new attractions like Disneyland Paris’ "Frozen" exhibit countering geopolitical risks. Per-guest spending is projected to rise 4% in the U.S., mirroring 2025’s 5% jump, as Disney leverages premium experiences to offset competition from Universal’s new theme park. D’Amaro faces early challenges as CEO, including canceled projects like a "Bachelorette" season and a scrapped OpenAI deal, but parks remain Disney’s most stable revenue driver.
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Why Disney's parks business could boom this year despite the Iran war rocking the economy

Disney CEO Josh D'Amaro (center left) recently took over for Bob Iger (center right). Handout/Getty Images 2026-04-02T15:10:21.827Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Disney's Experiences arm could get stronger this year, despite economic turbulence and the Iran war. Attendance at Disney's US parks slipped slightly last year. However, analysts and travel agents expect park visit numbers to rebound. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What challenges does Josh D'Amaro face? What are the new attractions at Disney parks? What role does pricing play in attendance? How do economic factors impact park visits? How does Disney handle global conflicts? Disney's parks and cruises business has become its financial backbone — and Wall Street doesn't think travel chaos and economic uncertainty will throw it out of alignment. Loading audio narration... Analysts say Disney's parks will remain money-printing machines, and there are signs that attendance at Disneyland and Disney World will rebound after a slight dip last fiscal year.Under now-CEO Josh D'Amaro, Experiences generated eye-popping revenue growth, largely driven by price hikes.

The Mouse House raised US park ticket prices for a fourth straight year in 2025. Visits fell by 1% in its 2025 fiscal year, which ended in September. Overseas, attendance inched up 1% in its last fiscal year after rising by 9% in fiscal 2024. Disney's US parks will see attendance grow this fiscal year, analyst Ric Prentiss of Raymond James forecast this week, adding that he expected visits to international parks would rise by 7%.That forecast may come as a surprise, given that, as Prentiss noted, international visits tend to be more affected by economic uncertainty and conflicts like the Iran war. If people are anxious about the economy or a conflict in the Middle East, it could cause them to postpone or cancel their travel plans. However, Prentiss believes new attractions, such as the highly anticipated "Frozen" exhibit at Disneyland Paris, can offset any chilling effect that geopolitics could pose.Disney's parks will also squeeze more money from each guest, as Prentiss projects that per-person spending will jump by 4% in the US, in line with 2025's 5% rise. Disney financial chief Hugh Johnston said last summer that Disney World's per-capita spending was "up very, very solidly," despite competition from Universal's new theme park.Stronger attendance and per-person spending will drive Experiences revenue 6% higher to a record $38.4 billion in fiscal 2026, Prentiss wrote. Other analysts also expect growth. Robert Fishman and Michael Nathanson of MoffettNathanson see Disney's parks and cruises revenue leaping nearly 7% to $38.6 billion this fiscal year, saying it will be "supported by two recent cruise launches and several new theme park attractions."Disney travel agents tell Business Insider they think the parks will be bustling this year. Jennifer Novotny of Upon a Star Travel, a Disney-focused planning service, said her team sent 816 families to US Disney parks last year, down about 4% from the year before. She said this year is on pace to top 2025.For D'Amaro, Disney's parks are just what he needs: a mostly drama-free, cash-gushing powerhouse. In his first two weeks as CEO, D'Amaro has already dealt with several headaches. A long-awaited "Bachelorette" season was spiked at the last minute, and a high-profile OpenAI deal was canceled, leaving Disney+ without the AI-generated clips it believed could boost streaming engagement.

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