Why Apple Stock Rose Today

By Joe Tenebruso – Feb 17, 2026 at 9:30PM ESTKey PointsApple intends to enter the AI arena with wearable innovations.A respected Wall Street analyst sees gains of over 30% for investors who buy Apple's stock now.These 10 Stocks Could Mint the Next Wave of Millionaires ›NASDAQ: AAPLAppleMarket Cap$3.8TToday's Changeangle-down(3.12%) $7.98Current Price$263.76Price as of February 17, 2026 at 3:58 PM ETThe iPhone maker is reportedly developing a slate of artificial intelligence (AI)-powered devices.Shares of Apple (AAPL +3.12%) climbed on Tuesday, following a bevy of exciting news for investors. By the close of trading, Apple's stock price was up more than 3%. Image source: Getty Images. Intriguing developments Apple is gearing up for a product launch on March 4, according to Bloomberg. The tech titan is reportedly planning to hold some in-person showcases for select media representatives to unveil new devices, potentially including a refreshed lineup of Mac computers. ExpandNASDAQ: AAPLAppleToday's Change(3.12%) $7.98Current Price$263.76Key Data PointsMarket Cap$3.8TDay's Range$255.55 - $266.2852wk Range$169.21 - $288.62Volume2.2MAvg Vol49MGross Margin47.33%Dividend Yield0.41% Apple is also reportedly creating several artificial intelligence (AI)-powered products, including three new wearable devices. AI-enabled AirPods, innovative smart glasses, and a Siri-powered pendant are all being developed, according to Bloomberg. Additionally, Apple announced new video podcast features. Users of the Apple Podcasts app will soon be able to easily switch between listening and watching their favorite shows. Podcast creators will also have the ability to insert video ads. Apple plans to charge ad networks impression-based fees for these ad spots beginning later this year. Wall Street is getting more bullish The news didn't go unnoticed. Wedbush analyst Dan Ives pounded the table for Apple's stock and reaffirmed his outperform rating on the tech giant's shares. Ives sees Apple's stock price surging roughly 33% to $350 per share, driven by the company's AI initiatives and upcoming product launches.Read NextFeb 17, 2026 •By Eric TrieStock Market Today, Feb. 17: Apple Rebounds as AI Strategy Heads Into High-Profile March EventFeb 16, 2026 •By Neil PatelShould You Buy Apple Stock While It's Under $270?Feb 12, 2026 •By Joe TenebrusoWhy Apple Stock Fell TodayFeb 11, 2026 •By Ryan FuhrmannWhich Big Tech Stocks Have the Most Debt, and Why It MattersFeb 10, 2026 •By Ben GranHow Apple Is Winning the AI Race -- by Staying Out of ItFeb 10, 2026 •By Neil PatelThis Stock Is Up 10,650% in 20 Years.

Can It Go Even Higher?About the AuthorJoe Tenebruso is a contributing Motley Fool stock market analyst with more than 3,000 financial bylines to his name. Joe was an investment analyst for Stock Advisor, Income Investor, Crypto Society, and other top-rated investing services. He also managed Tier 1 Investments, a market-crushing real-money portfolio with 24.58% annualized returns. Joe graduated summa cum laude from Rutgers University with a Bachelor of Science in Finance.tmfguardianX@Tier1InvestorStocks MentionedAppleNASDAQ: AAPL$263.76 (+3.12%) $+7.98*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.