When Will Rivian Turn a Big Disappointment Into Big Business?

By Daniel Miller – Apr 2, 2026 at 2:05AM ESTKey PointsAmazon helped establish Rivian with its order of 100,000 electric delivery vans (EDVs).After ending the exclusivity agreement between the two companies, additional orders have been slow.With improved EDV performance and better unit economics, Rivian is poised to take on more orders soon.Last year was a transitional year for Rivian Automotive (RIVN 0.56%) and its investors. It was a strategic shift to focus on cost-cutting, factory retooling, and preparing for the highly anticipated launch of its lower-priced R2 model. That left investors grappling with annual declines in production and deliveries, along with muted marketing at a time that the electric vehicle (EV) industry was already slowing down after the end of the $7,500 EV tax credit and other policy changes. With 2026 now in full swing, not only do investors have the R2 launch to digest, it's worth remembering there's still a potential catalyst many have forgotten. From big disappointment to big business? For many, investors Rivian became more of a household name when Amazon (AMZN +1.10%) ordered 100,000 of its electric delivery vans (EDVs) and put the young EV maker on the map. Amazon initially funded the development of the EDV, and in return Rivian signed a four-year exclusivity deal. That agreement was amended in 2023 to allow the company to begin selling EDVs to other commercial customers. Image source: Rivian. Investors such as myself imagined more big Amazon-like orders shuffling in, but that wasn't the case. There are reasons for Rivian's slow start with EDVs, including component shortages that challenged its ability to fill orders beyond Amazon. Another factor holding it back was simply economics. It takes time for a fleet operator's decision to switch to EVs to pay off, and that means a lower price tag for the vehicles is important. ExpandNASDAQ: RIVNRivian AutomotiveToday's Change(-0.56%) $-0.09Current Price$14.96Key Data PointsMarket Cap$19BDay's Range$14.88 - $15.8152wk Range$10.36 - $22.69Volume735KAvg Vol31MGross Margin-276.59% Rivian's EDVs check in around $80,000, while a competitor such as Ford Motor Company can offer E-Transits at a significantly cheaper price, in the mid $50,000s. Taking that a step further, Ford also offers a well-developed service and maintenance infrastructure, whereas Rivian is still building one. Yet another factor for investors to consider is that often these large fleet operators will need to build some charging infrastructure themselves, which takes time and planning. That's after the operators test the Rivian vehicles in a pilot program for an extended period of time. And it was better for the EV maker to complete cost-cutting on low-hanging fruit and improve the unit economics before signing more big fleet orders. The upside One factor that management is poised to improve upon is the EDV's performance, which should help attract more buyers. The initial EDV model comes only with front-wheel-drive, 320 horsepower, and a battery pack that is quoted for a range of 161 miles. The company is easing those limitations by adding a larger battery pack to the EDV, which should increase its range by 30%, as well as giving the vehicle all-wheel-drive. For investors, Rivian has worked diligently to cut costs and achieved its first full-year gross profit in 2025. It's improving the performance and range of the EDV and has had time to help potential customers with pilot programs. It's time for the EV maker to turn arguably what is its biggest disappointment into big business over the next year and a half.Read NextMar 31, 2026 •By Ryan VanzoRivian Stock Is Cheap, but Does That Make It a Buy Now?Mar 31, 2026 •By Scott LevineBest Electric Vehicle (EV) Stocks to Buy in 2026Mar 26, 2026 •By Patrick SandersTesla vs. Rivian: Which EV Maker's Stock Is the Better Buy?Mar 25, 2026 •By Jack DelaneyIs Rivian a Buy Now?Mar 24, 2026 •By John RosevearIs Rivian's $1.25 Billion Robotaxi Deal With Uber Really a Good One for Shareholders?Mar 24, 2026 •By Will EbiefungRivian vs. Lucid: Which EV Stock Is the Better Buy?About the AuthorDaniel Miller is a contributing Motley Fool stock market analyst covering industrials and consumer goods, with a focus on automotive companies. He previously worked as a product manager in the automotive aftermarket industry. Miller holds a bachelor’s degree in business management from Emporia State University.TMFTwoCoinsStocks MentionedRivian AutomotiveNASDAQ: RIVN$14.94(-0.73%)-$0.11AmazonNASDAQ: AMZN$210.57(+1.10%)+$2.30Ford Motor CompanyNYSE: F$11.68(+1.21%)+$0.14*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.