Back to News
investment

Wendy's says as many as 350 US locations will close in the first half of this year

Dominick Reuter
Loading...
2 min read
0 likes
⚡ Quantum Brief
Up to 350 U.S. locations will close in early 2026 as the fast-food chain battles declining domestic sales, marking a 5-6% reduction of its 6,000 U.S. restaurants. Same-store sales dropped 5.6% in 2025, with total U.S. systemwide sales falling 5.2%, prompting interim CEO Ken Cook to accelerate "Project Fresh," a turnaround strategy aimed at long-term recovery. Closures follow 2025’s shutdown of "technologically outdated" locations, where closures outpaced new openings, deepening operational struggles despite international growth. International sales rose 8.1% in 2025, contrasting sharply with domestic declines, though Wall Street remains skeptical, with shares down nearly 50% year-over-year and 8.5% in 2026 alone. The moves reflect broader industry pressures, as the chain prioritizes modernization and profitability amid shrinking market share and investor confidence.
AI Audio Summary
0:00 / 0:00
Click to play
Wendy's says as many as 350 US locations will close in the first half of this year

Wendy's says it is closing hundreds of stores across the United States. Michael Siluk/UCG/Universal Images Group via Getty Images 2026-02-13T16:02:07.561Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Wendy's says it plans to close hundreds of US locations. The burger chain is struggling with declining sales. While its international sales are growing, its stock is down nearly 50% from last year. Wendy's US operations are melting like one of the chain's trademark Frosties on a hot summer day. The burger giant said Friday it plans to close as many as 350 US locations amid declining sales and profitability. Full-year, system-wide US sales fell 5.2% in 2025, with same-restaurant sales down 5.6% year over year."We're executing Project Fresh with urgency to strengthen our foundation and position Wendy's for long-term success," interim CEO Ken Cook said in a statement, referring to the company's turnaround plan. Wendy's initially announced a plan to close hundreds of locations back in November. Since then, closures have outpaced openings. The company said that it now has about 6,000 US locations and plans to shutter 5% to 6% of those during the first half of 2026.The coming closures follow a raft of several hundred closures last year of locations that the company said were technologically outdated. In contrast to its domestic challenges, Wendy's international sales are growing, with systemwide sales up 8.1% and same-restaurant sales up 1.3% year over year.Wall Street shrugged off Friday's earnings report, but Wendy's stock price is down about 8.5% so far in 2026 and nearly 50% compared to a year ago.

Read Original

Source Information

Source: Business Insider

Discussion

0 professional contributions

Sign in to join this professional discussion.

Be the first to add a constructive contribution.