Wayfair brings popular customer loyalty program north of the border

The Wayfair Inc. website. Photo by Jenny Kane/AP filesArticle contentBoston-based e-commerce company Wayfair Inc. is bringing its paid membership program to Canada in hopes it proves as popular here as it is with customers in the United States.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentThe loyalty rewards program was launched in the U.S. a little over a year ago and already has more than a million members, said Connor Delaney, general manager of Wayfair Canada. Canada will be its first international market.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.We apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Play VideoArticle contentArticle contentThe cost of membership $39 a year, for which customers get rewards of five per cent back on all purchases, access to exclusive member-only sales events, discounted pricing, priority service and free shipping, among other benefits.Article contentPosthasteBreaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article content“So these are benefits our customers have loved in the U.S., and I’m excited about getting them out to our Canadian customers as well,” said Delaney.Article contentHe said members can easily recoup the program’s annual fee with the redemption rate on high-ticket items such as couches or tables. For the Canadian launch, the company is hosting its first members-only sale from March 11 to 13.Article contentIn July last year, Wayfair opened its first outlet store in Burlington, Ont., its only physical store in the country. The company employs 400 people in Canada, has a corporate office and warehouse in Toronto and a second warehouse in Vancouver.Article contentWayfair said it gathered 26 million visits on its Canadian website last month and has a total of nine million customers in the country.Article contentFor customers looking to support local suppliers and buy Canadian products, Delaney said Wayfair added a feature on its website to filter curated items made in Canada.Article contentArticle contentDelaney said tariffs in the industry are dynamic and changing, so the company leverages working with thousands of suppliers who source products from around the world. He said Wayfair has suppliers and manufacturers in Asia, the U.S, South America and Canada.Article contentRead More Beer, wine sales fall even more, putting tax revenues on the rocks, but one boozy drink is on the rise Loblaw reports modest rise in revenue, remains focused on expansion Article content“(Canada’s) a mature market that’s incredibly important for us. We’ve been at it for 10 years,” he said. “This is the first geography outside of the U.S. that we’re expanding the loyalty to and our investments in the area signify our commitment to the market.”Article content• Email: dpaglinawan@postmedia.comArticle contentTrending Yardeni Raises Odds of US Market Meltdown to 35% on Iran War PMN Business Here are 5 things worried investors can do as the Iran war plays out Investor S.

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