Turning Point Brands Stock Has Surged 53%, but One Fund Just Sold $12.5 Million in Shares

By Jonathan Ponciano – Mar 3, 2026 at 6:47PM ESTKey PointsCannell Capital sold 128,224 shares of Turning Point Brands in the fourth quarter; the estimated transaction value was $12.54 million based on quarterly average pricing.Meanwhile, the quarter-end position value decreased by $12.18 million, reflecting both trading and price movement.The post-trade stake stood at 51,876 shares valued at $5.62 million.Cannell Capital reported a sale of 128,224 shares of Turning Point Brands (TPB 0.63%), an estimated $12.54 million trade based on quarterly average pricing, in its February 17, 2026, SEC filing.What happenedIn a regulatory disclosure dated February 17, 2026, Cannell Capital reported selling 128,224 shares of Turning Point Brands during the fourth quarter of 2025. The estimated transaction value was $12.54 million, calculated using the average closing price for the quarter. The fund’s quarter-end position dropped in value by $12.18 million, a figure that incorporates both share sales and changes in the underlying stock price.What else to knowFollowing the sale, the position makes up 2.73% of Cannell Capital’s 13F reportable AUM.Top five holdings after the filing:NYSE: NOA: $15.45 millionNASDAQ: EOSE: $14.99 millionNASDAQ: SNDL: $14.54 millionNYSE: NPKI: $11.21 millionNYSE: NGS: $10.98 millionAs of Tuesday, shares of Turning Point Brands were priced at $107.57, up 53% over the past year and outperforming the S&P 500’s roughly 16% gain in the same period.Company overviewMetricValuePrice (as of Tuesday)$107.57Market Capitalization$2.1 billionRevenue (TTM)$435.72 millionNet Income (TTM)$52.37 millionCompany snapshotTurning Point Brands products and services include rolling papers, cigar wraps, moist snuff, chewing tobacco, CBD isolate, and vapor products, with leading brands such as Zig-Zag and Stoker's.The company generates revenue primarily through the manufacture, marketing, and distribution of branded tobacco and alternative smoking products across three business segments.Main customers are wholesale distributors, retail merchants, and non-traditional retail channels serving convenience stores, tobacco outlets, and online platforms.Turning Point Brands, Inc. is a diversified consumer products company focused on the tobacco and alternative smoking sector, operating through established brands and a multi-channel distribution network.What this transaction means for investorsThis move might be an example of Cannell locking in gains after a strong run in a niche consumer name that has quietly delivered real earnings power.Turning Point Brands just posted full-year 2025 net sales of about $463 million, up 28%, with net income of $58 million. Adjusted EBITDA, meanwhile, climbed to about $119.5 million. The firm’s Zig-Zag rolling papers and Stoker’s moist snuff franchises continue to throw off cash, while the modern oral and alternative segments add incremental growth optionality.Shares are up 53% over the past year, handily beating the broader market. At $107, the stock performance reflects both margin expansion and steady demand across convenience channels.In the context of a portfolio that also holds energy storage, cannabis, and small-cap industrial names, trimming this position to less than 3% of assets reduces concentration after a strong rally but doesn’t necessarily signal an abandonment of the thesis.The long-term story will hinge on brand durability and pricing power in a regulated industry. If management can keep volumes steady and protect margins, this will remain a cash-generative compounder.About the AuthorJonathan Ponciano is a contributing stock market analyst at The Motley Fool. He has nearly a decade of experience as a financial journalist, most recently as an editor and senior reporter at Forbes focused on markets, technology, and entrepreneurship. Jonathan has also written for Investopedia and the Los Angeles Business Journal. He holds a dual B.A. in Business Journalism and Economics from the University of North Carolina at Chapel Hill and an M.B.A. from Columbia Business School. A North Carolina native now based in New York City, Jonathan has also lived in Mexico City and Los Angeles.CMFjonponcStocks MentionedTurning Point BrandsNYSE: TPB$107.83(-0.63%)-$0.68*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.