investment

Turkey’s soap opera boom threatened by dramatic inflation

Financial Times

2 min read

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⚡ Quantum Brief

Turkey’s booming television drama industry, a global export powerhouse, faces collapse as inflation surpasses 60% in early 2026, crippling production budgets and forcing studios to cut costs. Major producers, including Ay Yapım and TMC Film, report halting new projects due to skyrocketing wages and equipment costs, with some shifting filming abroad to cheaper locations like Serbia and Morocco. International broadcasters, key buyers of Turkish soap operas, now demand steep discounts, slashing profit margins for studios already struggling with lira devaluation and rising energy prices. Government subsidies for cultural exports, once a lifeline, have been reduced by 40% amid economic austerity, leaving producers without critical financial support to sustain high-quality productions. Industry analysts warn the sector’s decline could trigger job losses for over 50,000 workers, from actors to technicians, further destabilizing Turkey’s already fragile creative economy.

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Source: Financial Times

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