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I tried store-brand Greek yogurt from Whole Foods, Trader Joe's, Costco, and Wegmans. The winner has a permanent spot in my fridge.

Andrea McHugh
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A blind taste test ranked four store-brand plain Greek yogurts, with Wegmans’ organic nonfat version declared the winner for its balanced flavor and creamy texture by a family panel. Trader Joe’s nonfat yogurt, priced lowest at $5.50 for 32 oz, was criticized for excessive tanginess despite its smooth consistency and lack of whey separation. Costco’s Kirkland Signature offered the best value at $6 for 48 oz, praised for its rich, slightly tart profile and versatility as a base for toppings or recipes. Whole Foods’ 365 organic yogurt, the priciest at $6.70 for 32 oz, stood out for mild sweetness but was deemed better suited for smoothies than standalone consumption. Wegmans’ yogurt, costing $6 for 32 oz, won for its subtle tang and 7g sugar content, earning a permanent spot in the tester’s fridge and lunchboxes.
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I tried store-brand Greek yogurt from Whole Foods, Trader Joe's, Costco, and Wegmans. The winner has a permanent spot in my fridge.

I compared plain Greek yogurt from Wegmans, Costco, Whole Foods, and Trader Joe's. Andrea McHugh 2026-03-24T15:03:45.715Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. My family and I tried and ranked plain Greek yogurt from four grocery stores. My daughter and I thought Trader Joe's Greek nonfat yogurt had an odd flavor. The organic plain nonfat Greek yogurt from Wegmans was our winner. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What are the health benefits of Greek yogurt? Why is Greek yogurt so popular? How does yogurt production impact taste? How do store brands differ in quality? What should you look for in Greek yogurt? I feel like I'm always buying Greek yogurt for my family, and even though we have our favorites, I like to switch things up every once in a while.So, I decided to see how the store-brand versions from Trader Joe's, Whole Foods, Costco, and Wegmans compare. To find out, I bought the most basic plain Greek yogurt I could find at each store and sampled them without any toppings. Here's how they stacked up, from worst to best. Trader Joe's nonfat plain Greek yogurt had a nice consistency. I wanted to like Trader Joe's nonfat plain Greek yogurt. Andrea McHugh I liked that Trader Joe's option didn't have the ubiquitous pool of milky whey that sometimes settles on top of yogurt when I open it. The yogurt seemed to have a nice, medium-thick consistency. At $5.50, the 32-ounce tub of Greek yogurt was the least expensive of the four brands I tried. The yogurt was creamy but a bit too tangy for my taste. In my opinion, Trader Joe's nonfat plain Greek yogurt was very tangy. Andrea McHugh Sadly, I thought this yogurt had an intensely tangy, almost sour flavor.Because of its standout creaminess, though, I'd like to try the store's other varieties of flavored Greek yogurt next time. The Greek yogurt from Whole Foods was the most expensive option. The 365 organic plain Greek yogurt was the most expensive option I tried. Andrea McHugh At $6.70, this 32-ounce tub was the most expensive yogurt I tried. When I opened the container, the yogurt looked creamy and smooth. The 365 Greek yogurt tasted mildly sweet, with no tanginess. The 365 organic 3.5% milk fat plain Greek yogurt was pretty tasty. Andrea McHugh The 365 Greek yogurt tasted fresh and was well-balanced — mildly sweet and not too tangy or tart.I'd likely use this yogurt in one of my smoothies, as I don't feel it would alter the taste, but would add a nice boost of protein.

The Kirkland Signature organic plain Greek yogurt from Costco was the best bang for my buck.

The Kirkland Signature organic nonfat plain Greek yogurt came in a large tub. Andrea McHugh The $6 Kirkland Signature organic nonfat Greek yogurt came in a 48-ounce tub. On a cost-per-ounce basis, it was the best value of the varieties I tried. The entire tub was cheaper than the 365 organic yogurt from Whole Foods — and contained 16 more ounces.

The Kirkland Signature yogurt would make a great base for fruit or granola. I really liked the flavor of the Kirkland Signature organic nonfat plain Greek yogurt. Andrea McHugh The Kirkland Signature yogurt was rich and full-bodied, with just enough tartness to give it some depth. I appreciated that this yogurt, though less dense than the others, didn't have a puddle of whey at the top. It seemed like an ideal base for fruit, granola, or other add-ins. Finally, I tried Wegmans' organic nonfat plain Greek yogurt. Wegmans' organic nonfat plain Greek yogurt had a creamy consistency. Andrea McHugh The 32-ounce tub of organic Greek yogurt from Wegmans cost $6 — a pleasant surprise, as I thought it would be more expensive.Some whey floated at the top of the yogurt, but only creamy goodness remained once I dumped it out. Overall, the yogurt from Wegmans was my favorite. I thought Wegmans' organic nonfat plain Greek yogurt was delicious. Andrea McHugh This Greek yogurt was creamy and smooth with the slightest tang, making it a solid base for add-ins. I think its light consistency would also be ideal to use in recipes.Notably, this yogurt had the most sugar (7 grams) of all four options I tried. My daughter also liked it the most, so I plan on packing it in a container with some toppings for her lunch.I liked this yogurt so much that I'm permanently keeping it in my refrigerator. The next time we need Greek yogurt, I'll reach for this one from Wegmans.This story was originally published on June 9, 2024, and most recently updated on March 24, 2026.

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