Thailand’s Berli Jucker Buying Billionaire Owner Charoen Sirivadhanabhakdi’s Vietnam Venture For $720 Million

Berli Jucker, Thailand’s conglomerate, will acquire MM Mega Market Vietnam for $720 million from billionaire Charoen Sirivadhanabhakdi, marking a major consolidation in Southeast Asia’s retail sector. The deal reflects Charoen’s strategy to streamline his business empire, divesting non-core assets after exiting real estate in 2024 by selling Thai Beverage’s stake in Frasers Property. MM Mega Market Vietnam, a cash-and-carry wholesale chain, operates 20+ stores nationwide, strengthening Berli Jucker’s regional footprint in Vietnam’s growing retail market. The acquisition aligns with Berli Jucker’s expansion plans, leveraging Vietnam’s economic growth and rising consumer demand amid post-pandemic recovery. Charoen, Thailand’s richest man, continues reshaping his portfolio, focusing on core businesses like beverages while offloading peripheral ventures like retail and real estate.