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Swiss Watch Exports Resume Slump as US Rebound Proves Shortlived

Allegra Catelli
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Swiss watch exports declined 3.6% year-over-year in January 2026 to $2.5 billion, resuming a prolonged slump after a temporary December rebound tied to eased U.S. tariffs. Luxury timepieces—particularly those made from precious metals—drove the downturn, signaling weakened demand in high-end segments that typically anchor industry growth. The U.S. market’s brief recovery proved short-lived, failing to sustain momentum despite tariff relief, as broader economic pressures dampened consumer spending on premium goods. Switzerland’s Federation of the Watch Industry reported the data, highlighting persistent challenges in global demand amid inflation and shifting consumer priorities toward experiential over material luxury. The slump underscores broader volatility in luxury markets, with geopolitical tensions and currency fluctuations further straining export-dependent sectors like Swiss horology.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000A Watches of Switzerland Group Plc store on Regent Street in London.Swiss watch exports resumed their long slump in January after a brief respite the previous month triggered by the easing of US tariffs.Exports fell 3.6% last month from a year earlier to 1.9 billion Swiss francs ($2.5 billion), the Federation of the Swiss Watch Industry said Thursday. Watches in the most expensive category made from precious metals led the decline.

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Source: Bloomberg

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