StubHub Launches AI-Powered Tool for Artists, Teams, Venues

Author of the article:You can save this article by registering for free here. Or sign-in if you have an account.Subscribe now to read the latest news in your city and across Canada.Subscribe now to read the latest news in your city and across Canada.Create an account or sign in to continue with your reading experience.Create an account or sign in to continue with your reading experience.NEW YORK — Today, StubHub announced the launch of StubHub Distribution Manager, an AI-powered self-serve tool that lets artists, teams, and venues list and manage official tickets directly on its global marketplace. Distribution Manager is the first product built on top of StubHub’s Open Distribution model, which the company has been scaling over the past 18 months.“Artists, teams, and venues want to distribute on their own terms. Distribution Manager gives them a simple way to do that,” said Shaun Stewart, VP of Open Distribution at StubHub. “More than 35 partners are already seeing the benefits of StubHub Open Distribution, and directly integrated sales are up 84% year-over-year. One MLB team alone has sold over $40 million in tickets through the platform.”Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Distribution Manager puts value back into the hands of those creating the events, cutting out the middleman. Whether it’s a global sports franchise or a small grassroots venue, any “rights holder” can now reach more fans and keep a greater share of the revenue. There are no exclusive contracts, no seller-side fees, and full control stays with the partner.Through StubHub’s marketplace, partners reach over 125 million registered users across more than 200 countries and territories and 33 languages.StubHub Distribution Manager arrives as the market shifts toward open, non-exclusive distribution. The tool empowers rights holders to act on that shift today.Distribution Manager doesn’t require a technical team or a complex integration. A festival manager, sports team or promoter can type something as simple as “Help me sell tickets,” and the tool pulls up the event, identifies the ticket type, helps set a sales goal, and automatically lists the inventory on StubHub. There is no API integration required.Because the tool sits on top of more than 25 years of StubHub marketplace data, it can surface real-time pricing and demand signals. Partners see what similar events are selling for and where demand is building before a single ticket goes live.StubHub handles payments, fraud protection, and customer support. Every ticket sold through Distribution Manager comes directly from the artist, team, or venue, and is backed by StubHub’s FanProtect Guarantee.Early partners are already pointing to the wider value of Distribution Manager and, more broadly, StubHub Open Distribution:“Country Thunder Music Festivals has always been about bringing fans together around the music they love, and this partnership has opened up a whole new channel to reach music fans across the globe who we may never have connected with otherwise. The ability to tap into StubHub’s marketplace while keeping full control of our inventory and pricing is exactly the kind of tool we’ve been looking for.”“Onboarding to StubHub Distribution Manager took almost no time at all. It’s exactly the kind of straightforward tool we’ve needed to reach more fans without adding extra complexity on our end.”“Our fans follow BWT Alpine across continents and time zones. The partnership with viagogo puts race day tickets in front of those fans wherever they are, through a platform they can trust. For us, open distribution isn’t just a sales channel. It’s how we make sure the people who care most about this team can actually be there.”“At Opendate, we believe venues deserve more control. Our direct integration with StubHub Open Distribution gives clients seamless access to one of the world’s largest ticket marketplaces—an early milestone that signals where the industry is headed.”Artists, teams, venues, and other rights holders interested in listing on StubHub can learn more at www.stubhub.com/opendistribution.About StubHub StubHub (NYSE: STUB) is a leading global ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences. https://www.businesswire.com/news/home/20260318205651/en/ContactsMedia Contact: pr@stubhub.com#distroPostmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.