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7 software stocks set to thrive in the face of AI uncertainty

Philip van Doorn
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⚡ Quantum Brief
Analysts at William Blair, led by Jason Ader, identify software firms best positioned to withstand AI-driven revenue disruptions, signaling a sector-wide shift in competitive benchmarks. Microsoft emerges as a standout winner in the AI era, per Ader’s assessment, reflecting its strategic investments in AI integration and cloud infrastructure. The software industry faces a pivotal moment as AI reshapes revenue models, forcing analysts to redefine traditional performance metrics for long-term viability. Ader’s team highlights seven stocks poised to thrive, though only Microsoft is explicitly named, suggesting a focus on AI-adaptive business models. The analysis underscores broader uncertainty in AI’s economic impact, with software firms’ resilience tied to their ability to leverage AI while mitigating revenue risks.
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7 software stocks set to thrive in the face of AI uncertaintyListen(4 min)Listen(4 min)The software industry has reached a critical juncture as artificial intelligence threatens to upend how companies generate revenue, some analysts believe.And because of this shift, analysts at William Blair, led by Jason Ader, have re-evaluated the firm’s benchmarks for assessing which software companies are poised to outlast their competitors amid AI uncertainty.About the AuthorPhilip van Doorn writes the Deep Dive investing column for MarketWatch. Follow him on Twitter @PhilipvanDoorn.Hannah Pedone is a New York–based technology reporter for MarketWatch.A Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.

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