Should You Buy Ulta Stock on the Dip?

By Parkev Tatevosian, CFA – Mar 31, 2026 at 9:32PM ESTThe stock is down over 10% in 2026, and investors are wondering if that's a buying opportunity. *Stock prices used were the afternoon prices of March 29, 2026. The video was published on March 31, 2026. Read NextMar 16, 2026 •By Daniel SparksUlta Stock: Down 24% in Just 1 Month, Is This a Buying Opportunity?Mar 15, 2026 •By Matt Frankel, CFPBest Retail Stocks to Buy in 2026: Are They Right for Your Portfolio?Mar 12, 2026 •By Motley Fool TranscribingUlta Beauty (ULTA) Q4 2025 Earnings TranscriptMar 31, 2026 •By Jeremy BowmanDid Nike's Turnaround Just Hit a Wall? Here's What Investors Need To KnowMar 31, 2026 •By Reuben Gregg Brewer2 Magnificent S&P 500 Dividend Stocks Down as Much as 55% to Buy and Hold ForeverAbout the AuthorA Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.TMFParkevX@TMFParkevStocks MentionedUlta BeautyNASDAQ: ULTA$522.57(+2.45%)+$12.48*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.