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Samsung Canada Launches ‘Samsung True North Tunes,’ a New Program to Spotlight Emerging Canadian Artists

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Samsung Electronics Canada launched True North Tunes, a national contest for emerging Canadian musicians to submit original music for exposure, mentorship, and prizes through a partnership with Collective Arts. The program runs March 20–May 15 for submissions, with judges selecting the Top 100 by June 15, followed by public voting to determine the Top 20 (July 14) and Top 3 (August 11). Selected artists gain curated playlists, studio time, live performances, and Samsung tech prizes, emphasizing originality across all genres without entry fees. The initiative aims to amplify Canadian talent by leveraging Collective Arts’ cultural platform and Samsung’s technology to connect artists with broader audiences. Executives cited the program’s role in fostering creativity, with Samsung’s Tafari Jilany and Collective Arts’ Matt Johnston highlighting its potential to discover and promote new voices.
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This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Samsung Canada Launches 'Samsung True North Tunes,' a New Program to Spotlight Emerging Canadian Artists Business WireArticle contentIn partnership with Collective Arts, the artist-first program invites Canadians to submit original music and gain national exposureSign In or Create an AccountEmail AddressContinueor View more offersArticle contentMISSISSAUGA, Ontario — Samsung Electronics Canada has launched Samsung True North Tunes, an artist-first contest that gives emerging Canadian musicians a new opportunity to share their original music and reach listeners across the country.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle contentThrough the contest, selected artists will be featured on the Samsung True North Tunes website and gain access to opportunities — from curated playlists, exclusive experiences and swag, to mentorship and broader exposure for the top selected artists. Submissions are open to artists of all genres, with a focus on originality and creative expression.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentSamsung True North Tunes is developed in partnership with Collective Arts, bringing together cultural and media voices to amplify emerging talent and connect artists with fans across Canada.Article content“At Samsung Canada, we believe technology can help unlock creativity and connect people to what matters most to them,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “Samsung True North Tunes is about creating more opportunities for emerging Canadian artists to share their music — and helping fans discover their next favourite artist.”Article content“Canada is home to an incredible depth of creative talent, and Samsung True North Tunes is about creating more opportunities for those artists to be discovered,” said Matt Johnston, CEO and Co-Founder, Collective Arts. “Since day one, Collective Arts has been rooted in music and art, using our platform to amplify emerging voices and bring creativity into the everyday. We’re proud to help bring this program to life and support a new generation of Canadian musicians.”Article contentOpen Call for Emerging Canadian ArtistsArticle contentStarting March 20, emerging artists across Canada can submit their original music through the True North Tunes website: truenorthtunesmusic.ca. Submissions are open to artists of all genres and backgrounds, and are free to enter, with a focus on originality and creative expression.Article contentThe program will take place across three stages. A panel of judges will first select the Top 100 artists, followed by two rounds of public voting to determine the Top 20 and final Top 3. As artists advance, they’ll gain access to mentorship, studio recording time, and live performance opportunities, including a series of live sessions and events curated and hosted by Collective Arts, alongside Samsung technology and additional prizing. For full program details and timing, please visit our website.Article contentWhile the contest culminates in a final group of artists, its broader goal is to build momentum around Canadian music: encouraging participation, discovery and engagement throughout the journey.Article contentArticle contentProgram timeline:Article contentMarch 20 – May 15: Artist submissions openJune 15: Top 100 announced, curated by judgesJuly 14: Top 20 announced following public votingAugust 11: Top 3 announced following public votingArticle contentAbout Samsung Electronics Canada Inc.Article contentSamsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.Article contentAbout Collective ArtsArticle contentCollective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20260406739614/en/Article contentContactsArticle contentTrending Posthaste: Why Canadians will feel the squeeze of soaring gas prices more than Americans News Markets are in 'double black diamond territory' where a bad decision at the wrong moment can take you out of the game Investor Subscriber only. 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