Roku’s Platform Crosses 100 Million Users, Fueling Ad Business

Roku Inc. said more than 100 million households are using its streaming platform, marking another milestone as the company continues to leverage that customer base to fuel its growing advertising business.Author of the article:You can save this article by registering for free here. Or sign-in if you have an account.(Bloomberg) — Roku Inc. said more than 100 million households are using its streaming platform, marking another milestone as the company continues to leverage that customer base to fuel its growing advertising business. Subscribe now to read the latest news in your city and across Canada.Subscribe now to read the latest news in your city and across Canada.Create an account or sign in to continue with your reading experience.Create an account or sign in to continue with your reading experience.The achievement underscores the shifting viewing habits of consumers, many of whom have embraced streaming and do not subscribe to cable TV service. Roku’s streaming devices are used “by more than half of all US broadband households,” the company said in a statement Thursday, citing continued growth in Mexico, Canada, Brazil, the UK and Latin America.Aside from its own streaming hardware, Roku’s software also runs on many third-party televisions, and the company has also found success with its free, ad-supported Roku Channel service. Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.The company vies for market share predominantly with Amazon.com Inc.’s Fire TV OS and Alphabet Inc.’s Google TV. Earlier this year, Amazon said it had sold more than 300 million Fire TV devices, though it’s unknown how many of those products remain in active use. Both of Roku’s rivals have adopted similar strategies, letting TV hardware partners rely on their respective software as the built-in operating system.Advertising makes up the vast majority of Roku’s business: Out of a total $4.74 billion in revenue last year, $4.15 billion of it came from what the company calls its “platform” segment. Roku last introduced new streaming hardware a year ago when it rolled out two new inexpensive streaming sticks. This week, Amazon announced its latest Fire TV Stick HD, touting the $35 product as its slimmest streamer to date.Whereas other streaming platforms have shifted toward putting their movie and TV show selections front and center, Roku presents users with a grid of entertainment apps. Still, the company has gradually added recommendations and other new sections to deepen engagement.Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.365 Bloor Street East, Toronto, Ontario, M4W 3L4© 2026 Financial Post, a division of Postmedia Network Inc. All rights reserved. Unauthorized distribution, transmission or republication strictly prohibited.This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.You can manage saved articles in your account.and save up to 100 articles!You can manage your saved articles in your account and clicking the X located at the bottom right of the article.